Our Affiliations With Top Market Research Associations and Companies

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GreenBook is a professional association that brings innovative resources to market researchers on both sides of the table, and offers effective marketing opportunities in a variety of targeted media. Their publications and events provide stimulating, practical, and timely perspective on topics and issues relevant to the industry. The GreenBook Directory connects buyers with suppliers of market research services by providing detailed information on research firms and by supporting client-supplier interaction with new online tools. GreenBook publishes the GreenBook Blog, the industry’s leading online forum for the exchange of industry insights.

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The QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research — focus groups, in-depth interviews, in-context and observational research, and more. Their goal is to promote excellence in the field of qualitative research by pooling experience and expertise to create a base of shared knowledge. The QRCA provides industry-leading resources that are essential to its members and the professionals who use research and is dedicated to advancing the discipline of qualitative research worldwide.
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Schlesinger Group is a leading data collection company offering a broad range of qualitative and quantitative solutions worldwide and delivering high-quality recruitment and research services for any methodology. Schlesinger Group has research offices in the US, UK, France, Spain, and Germany. Schlesinger Qualitative provides a comprehensive range of in-person and online qualitative solutions, including focus groups, ethnographies, product tests, research labs, online communities and webcam focus groups. Their world-class offices and facilities are strategically located across key markets in the US and the EU.

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Insight Innovation eXchange (IIeX) is a global conference series which is part of the Insight Innovation platform, brought to the marketplace by industry information leader GreenBook. IIeX is singularly focused on advancing the business value of insights. It showcases the very best from inside and outside the market research realm with a focus on technology innovation, thought leadership, collaboration and networking. The IIeX conference series is attended by thousands of professionals in the market research industry year after year. It is well known for gathering hundreds of leading insights experts.
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The GRIT Report is the leading and most comprehensive report on the market research industry – required reading for anyone in the field. GRIT is a critical strategic planning resource for thousands of insights pros around the world. Published twice each year, the GRIT Report generates unparalleled interest from the entire insights industry, initiating conversation, commentary and secondary analysis, both online and offline. The GRIT Report is promoted heavily throughout GreenBook’s media channels and distributed via a vast network of industry media and conferences.
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For 30 years Quirk’s Marketing Research Review has been providing practical applications in marketing research. Their mission is to be the marketing research information source for those that conduct, coordinate and purchase research product and services. Quirk’s has over 60,000 subscribers in 110+ countries. They also offer the Quirk’s e-newsletter; Quirk’s Daily News Queue, which provides research and insights news on the go; and a robust and dynamic Website, that receives nearly 1.3 million visits each year.
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The Data & Marketing Association is a trade organization for marketers. Its objectives are to advance and protect responsible data-driven marketing. Members of DMA agree to comply with strict guidelines, which set ethical standards for the right way to use data responsibly in marketing. These cover aspects like privacy, data collection, consumer notice, use of data and other aspects of responsible marketing. DMA enforces these guidelines, accepting complaints from consumers or other companies, and after a member review of the practices and allowing the company to change any non-compliant practices.
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The Insights Association was formed through the merger of two organizations with long, respected histories of servicing the market research and analytics industry: CASRO (founded in 1975) and MRA (founded in 1957). The result is a new, larger and more connected association with a unified, coordinated and higher profile voice, aligned in mission and message, and ultimately more effective at advancing the industry and profession in which we all share an abiding passion. The Insights Association strives to effectively represent, advance, and grow the research profession and industry.
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ESOMAR (formerly known as The European Society for Opinion and Market Research) is a membership organization representing the interests of the data, research and insights profession at an international level. While it started as a European association, ESOMAR is the global association for the industry, with members based in 130 countries. For 70 years, ESOMAR has been guiding, regulating, promoting and celebrating market, social and opinion research and data analytics. All ESOMAR Members undersign and abide by the global standard, ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics.
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The rapid evolution and increasing use of mobile devices such as smart phones, tablets and the internet of things (IoT) is creating unprecedented opportunities for the marketing research industry. The MMRA is a global trade association dedicated to the professional standards for conducting marketing research on mobile devices. The Mobile Marketing Research Association (MMRA) exists to unite and serve the industry in promoting the use of mobile for research, including developing best practices, professional standards and privacy guidelines. Rebecca West, Global Vice President of Marketing Research Services for Civicom, is a Past President of the MMRA.
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Intellus Worldwide is the result of two well-renowned industry associations coming together. Collectively, PBIRG (Pharmaceutical Business Intelligence & Research Group) and PMRG (Pharmaceutical Marketing Research Group) have over 100 years of experience in the healthcare marketing research industry. In January 2018, these two organizations joined together to form Intellus Worldwide, an Association for Healthcare Insights and Analytics. Intellus Worldwide services global manufacturers and service providers representing pharmaceuticals, biologics, medical device and diagnostics, and patients.
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The Market Research Society is the UK professional body for research, insight and analytics. Based in London, it has over 5,000 individual members and over 500 accredited Company Partners in over 50 countries who are committed to delivering outstanding insight. It represents the views of its members to government and in the press. As a regulator, the Market Research Society promotes the highest professional standards throughout the sector via the MRS Code of Conduct. The Market Research Society supports the sector with specialist training and qualifications, professional membership, company accreditation, cutting-edge conferences, glittering awards and advice on best practice.
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BHBIA is The British Healthcare Business Intelligence Association. The core aim of the BHBIA is to promote the excellence with integrity of business intelligence within the Healthcare Industry. Their members are drawn from pharmaceutical/ healthcare companies and the agencies/consultancies that supply business intelligence services to those companies. One of the main objectives of the BHBIA is to provide members with ongoing learning and development that will help them perform their professional role in the work place. As part of this process, the BHBIA runs a comprehensive program of activities throughout the year to help develop the skills of those working in a business intelligence environment.
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MRMW (Market Research in the Mobile World) is the largest global conference series focusing on mobile, innovation and high-tech marketing research. Trusted by over 5000 participants around the world, MRMW conferences are considered an industry gold standard and a must-attend event for research professionals every year. The MMRA conference agenda and topics are built based on feedback from hundreds of past delegates and thought leaders in the marketing research field. MRMW prides themselves as pioneers for scouting next generation technologies for marketing research. MRMW regularly unveils high-tech prototypes for insight generation at their Asia-Pacific, Europe, North America and Africa events.
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Originally founded as Ramius Corporation, Recollective is a software company focused on the development of cloud-based social software for engagement and research. Since its inception in 1998, they have developed online community systems and social networking platforms for millions of consumers and hundreds of enterprises including SAP, NASA, Honeywell, Kaiser Permanente, Ciena, Sony, Nikon, Dreamworks, and the World Bank. Recollective is a privately-held Canadian company based in the Ottawa region. Recollective partners with the world’s most innovative and visionary market researchers to advance its leading online community-based qualitative research platform on which people can be engaged for the purpose of identifying new insights to inform decision making.
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The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. It is considered a pre-eminent force in marketing for best and next practices, thought leadership and valued relationships, across the entire U.S. The AMA was formed in 1937 from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It publishes a number of handbooks and research monographs, including the Journal of Marketing, Journal of Marketing Research, Journal of Public Policy & Marketing, Journal of International Marketing, and Marketing News.
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The Marketing Research Education Foundation (MREF) is a high profile, industry-wide initiative that involves researchers from every level of the marketing research industry across the globe. Their mission is to unify, inspire, and activate the marketing research community to focus its collective resources to educate children and youth worldwide. The foundation will use financial and human resources to provide the tools necessary to give children access to a quality education and fund projects that promise to improve education worldwide. They seek to unite researchers from around the world to help, whether through teaching, building a school, installing computer libraries or simply reading to children. MREF hopes to transform the lives of children through education.
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Kantar is home to some of the world’s leading research, data, and insights expertise. Their 30,000 employees offer the most complete view of consumers – the way they live, shop, vote, watch and tweet – in over a hundred countries worldwide. For the benefit of their clients, Kantar connects these specialists as well as provide access to the wider WPP group of companies and other partners. They work with over half of the Fortune 500 companies, small businesses, national governments, media owners and NGOs. Their services cover the breadth of techniques and technologies, from purchase and media data to predicting long term trends; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics.

Facility Partners

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Murray Hill

Experienced leading agile national research supplier

Murray Hill offers a range of qualitative and quantitative research services including five-star focus group facilities in Dallas and other markets. Murray Hill offers a fully-automated national call center employing a team of project managers working seven days a week. If your project is a combination of qual/quant, no problem – they can handle it. Murray Hill is dedicated to serving everyone in the market research industry including moderators, other neighboring focus group facilities, full-service marketing research firms, etc. They make sure that all jobs are handled with the highest privacy and security standards.

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L&E Research

Excellence in Market Research, Recruiting & Facilities

L&E Research provides focus group facilities & recruiting services in Austin, Charlotte, Cincinnati, Columbus, Denver, Kansas City, Minneapolis, Raleigh, San Francisco, St. Louis, and Tampa. L&E Research connects clients with consumers, medical professionals, business professionals, and more. The ongoing development of L&E’s software and technology solutions allows for efficient and accurate connections, thereby resulting to a swift delivery of perfect respondents. Their experienced and consultative project management team have executed thousands of successful market research projects and they quickly understand the types of information you need and where to get it.

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Fieldwork

Focus on your research and Fieldwork will do the rest

In 1980, Fieldwork set the standard for research facilities by building one of the very first viewing facilities in the US. Their 15 venues across the United States are designed to maximize comfort for everyone involved, with integrated technology to get the best results. This includes wrap-around viewing rooms and spacious lounges known for Fieldwork’s signature natural light and views. Working with Fieldwork means partnering with qualified market research experts around the world to support your global business needs. From qualified B2B consumers to industry experts, their local and national recruiting service makes sure they connect and network you with your ideal target audience and build a database for your unique needs. Fieldwork’s facilities are also constantly updating their tech services for you, your clients, your respondents for convenience, and ultimate productivity.

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WAC

Leading market research firm

WAC Research has been a leading market research firm since its inception in 1972. Their research capabilities range from the more technical online, mobile and usability research to the more traditional focus groups, legal studies, medical studies, product and taste tests and in-person or telephone interviews with all demographic groups. WAC owns two of the top-rated focused group facilities in the country and has the capability and experience to field manage projects, placing them in cities all over this country as well as South America and Europe.

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Think Group Austin

Think Group has been fulfilling clients qualitative recruitment & facility needs since 2007.

This Austin born company not only recruits locally but nationally as well. Their unique facility layout allows clients to conduct research in the most creative professional working environment possible. They offer four spacious, state-of-the-art focus group facility rooms that can accommodate any style or set up a project may require. Each room is equipped with a large one-way mirror, comfortable tiered seating, wireless internet, and an attached client lounge with closed-circuit television. Think Group – Austin is the only upscale market research firm in Austin.

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The KMR Research Studio

KMR Research Studio will cater to your needs so that every visit will exceed your expectations.

From patients to consumers, B2Bs to HCPs, The KMR Research Studio delivers premium quality economically, inclusive of desired amenities. Designed from client and respondent input, this facility offers a relaxing oasis, uniquely satisfying their vision, while eliminating their pet peeves! The studio is aesthetically pleasing. It accommodates both a small client caucus, viewing from a sun-lit backroom on chocolaty couches with a fireplace; or large, extended client teams, viewing from the conference room, also with a fireplace. Nestled in the true suburbs of Philly, respondents are fresh, interested, and available from over 300 zip codes.

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Mars Research

Supplying Quality Market Research Services

Supplying quality market research Services for over thirty years, Mars Research is one of the most trusted data collection companies in South Florida. Its staff of professional interviewers and researchers combined with state-of-the-art technology allows Mars Research to offer the highest quality services. The Ft. Lauderdale Focus Group facility offers two conference rooms, spacious client viewing, video streaming, translation equipment and a professional team of recruiters that can tackle any project.

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Business Research Services

BRS is “One Source For All Your Information”

BRS has been conducting telephone interviews, focus groups, online surveys and providing full-service operations for more than fifty years now. BRS handles political polls, public opinion, healthcare, industrial, distribution, manufacturing, retail and advertising research. Popular studies include school levies, bond issues, customer satisfaction, customer loyalty, customer defection, new product and public opinion research. Adjacent to Chagrin Highlands of Beachwood, Northern Ohio’s premier corporate community and business center 25 min from airport and downtown. Excellent suburban location for recruiting all incomes, ages, races, medical personnel and business professionals. Data collection center with focus room and phone center.

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Focus Room

The Focus Room is focused on one thing: Qualitative Research Excellence

The Focus Room’s dynamic venue houses an expert management team and the ultimate, technology-optimized research environment. Located on 5th Avenue in Manhattan, Focus Room’s prestigious location grants them access to every demographic and facilitates seamless projects, and their best-in-class services consistently earn client and industry recognition. Providing facilitation expertise in the field of qualitative work for over 30 years, Focus Room’s deliberate and sophisticated space testifies their qualitative artistry. Designed to optimize qualitative research, their facility features state-of-the-art focus group room, product testing, and computer usability lab, digital A/V recording, and live video streaming capabilities accompanied by a seasoned full-service facilitation team.

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Global Research & Marketing Consultants

GRMC will provide you with exceptional, accurate and cost-saving Research and Marketing Services

Global Research & Marketing Consultants are an eclectic blend of marketing professionals who have provided quantitative, qualitative research and mystery shopping for local, regional (Caribbean) and international Marketing, PR, and Market Research companies. GRMC, Ltd. has a proven track record of delivering exceptional services for over 10 years. They have worked across multiple industries and are very knowledgeable about the local and regional landscape. They have also worked with multiple data collection platforms to provide timely, professional services with high-quality control capabilities. Among their newest venture is operating CCam Focus’ 360° HD video streaming and recording solution in The Bahamas and The Cayman Islands. Apart from that, they are also efficiently managing research projects on every continent and are constantly updating their tech services for ultimate productivity.

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CRC Research Inc.

Providing quality service to market research companies across Canada and the USA

CRC Research Inc. takes pride in being a member of the Canadian Research Insights Council (CRIC) adhering to the highest standards in research methodology, ethical practices, and respondent rights and personal privacy. With several offices in Montreal, Vancouver and Toronto, CRC is the largest operation of its kind in Canada. Aside from being strategically located in various accessible areas in Canada, all of their facilities feature modern, luxurious, and spacious discussion rooms fully equipped for seamless taste tests, car clinics, and other product evaluations. Apart from that, they have seasoned facility managers, recruitment, and accounting professionals to assist you with your market research needs every step of the way. In addition, their CRC moderators possess extensive experience in conducting consumer, healthcare, and business-to-business studies.

Testimonials