Audio Diaries and Patient Journeys
Civicom InSitu® Audio Diaries &
With mobile qualitative, we learn how a
complex array of influences impacts
the moment of decisions.
“Being able to hear the recordings told us a lot about what they were feeling and thinking. We got much more detail.”
Getting To ‘Why’
Why do consumers make the choices they make? Why do they prefer one brand over another? Why was the ad not compelling? It’s easy to answer the ‘who,’ ‘what,’ ‘where,’ ‘when’, but to really understand the reasoning behind a decision we have to ask the critical question: “WHY”?
Analyze the Text
Respondent recordings are transcribed and analyzed for keywords and phrases, so you can identify what is going on in the minds of your target group. Prepare a report with the richness of audio clips, plus text analysis, images and video, all sorted by respondent, date, and time.
Hear the Sentiment
‘WHY’ is best answered in a manner that allows for an open-ended response. Civicom InSitu® Mobile Qualitative Research tools let you get to ‘WHY’. Our unique audio technology lets you hear respondent sentiment as individuals go about their activities.
Rich Data for Your Report
No other provider can offer you the combined wealth of audio, plus text, images and video collected via mobile technology and delivered back to you in an analysis-ready format, combined with a researcher support system that is second to none.
LAUNCHING A STUDY
We work with you to welcome respondents with your questions. Respondents get handy tools with all of the instructions.
You decide what information you want to collect from your respondents and when you want them to dial in as they go about their mobile research activities.
When it is time to record a thought, respondents simple press one number on their phone or mobile device and start speaking their thoughts.
You are able to choose the number of times per day you want your respondents to dial in, and for how many days, weeks or months.
Your study can involve people anywhere. Our Civicom InSitu® Mobile Qualitative Research tools can be used in almost any language.
Anyone with any type of cell phone or mobile device can participate. Civicom InSitu® Mobile Qualitative even works on land lines anywhere in the world.
Respondents can easily upload text, photos, videos and documents. If a respondent uses a land line, they can just send us the images or videos via email.
Respondents’ recorded mobile moments, pictures, videos and text messages, go into Civicom’s database, sorted by individual respondent, date and time.
You can listen to respondent recordings at any time and view all respondent content. You can use this data to provide additional direction to respondents.
You can let observers listen to the recordings, read the transcripts and view the respondent images and videos as well as share them with your clients.
Combine both quant and qual elements. Depending on your numbers, we work with you to design a delivery format that meets your study’s needs.
Respondents like the privacy of speaking their thoughts into their phone. You get the important insights and feedback in the respondent’s own voice.
Your mobile moments can be sorted by respondent or topic. You can search the recordings and transcripts, highlight important points, and tag key words.
With Civicom, you can conduct a mobile qualitative study in almost any language. Multiple languages can be combined in a single study.
Civicom Market Research Services holds a global leadership position in technology innovation worldwide. We offer a full range of technical support.
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