Case Study Collection

Case Study Collection

Healthcare Center Research Study

A member of our marketing research network used the audio journal feature of ThoughtLight­™ to assist physicians to accurately diagnose and treat severe skin disorders. LEARN MORE

Geolocation used in market research case study

Full-Service Gas Station Research Study

A member of our marketing research network used ThoughtLight™  GPS GEO location detection feature to capture each participant’s location while they were onsite buying gas at assigned locations. LEARN MORE

Coffee Packaging Research Study

A member of our marketing research network conducted a mobile ethnography study using ThoughtLight™ to assist a large manufacturing company to redesign coffee packaging to drive sales. LEARN MORE

Online Markings by Physicians

Online Markings by Physicians

A member of our marketing research network conducted in-depth interviews with physicians using Civicom’s marketing research software to introduce a new analgesic product. LEARN MORE

Independent Moderator Goes Global With Civicom

Independent Moderator Goes Global With Civicom

An independent moderator became a global player because she was able to conduct interviews from her U.K. home with respondents in Australia, all facilitated from the U.S. LEARN MORE

Worldwide Focus Groups Next Stop - Western Europe

Worldwide Focus Groups Next Stop — Western Europe

A research company gained credibility when we facilitated and simultaneously translated webcam focus groups in five European countries in the local languages. LEARN MORE

Adjustable Transcription Delivery On Time and In Budget

Adjustable Transcription Delivery On Time and In Budget

By using a staggered delivery schedule and flexible pricing, forty transcriptions were delivered at the same time on budget when interviews were completed. LEARN MORE

Amor por Chocolate

Love for Chocolate

The client’s transcripts went through a double layer proofing process for both languages with a one–week turn–around from the time of uploading to delivery. LEARN MORE

Filling the Gaps with ListenLink

Filling the Gaps with ListenLink™

When audio quality made certain words impossible, a pharmaceutical company found ListenLink™ to be the perfect solution for transcription accuracy. LEARN MORE

Workout High and Beyond

Workout Above and Beyond

A research team’s desire to simplify weight loss tracking for a control group led them to turn to Civicom for help in managing data through our online community platform. LEARN MORE

Down Memory Lane on Pinterest

Down Memory Lane on Pinterest

A global travel agency partnered with an Asian destination known for pristine beaches and leisure resorts. The result was a promotion derived from an online research study. LEARN MORE

Christy's Search for the Perfect Baby Stroller

Christy’s Search for the Perfect Baby Stroller

Civicom InSitu® Mobile Qualitative became the first time mother’s silent partner in understanding the process of making a baby stroller purchase. LEARN MORE

Lather, Rinse, Repeat: Getting into the Shower with Mobile Qualitative

Lather, Rinse, Repeat: Getting into the Shower with Mobile Qualitative

We found a creative way to break one of market research’s final frontiers: gathering data with sentiment while in the shower. LEARN MORE

InSitu Snackers - Richer Insights In the Moment

InSitu Snackers — Richer Insights In the Moment

Civicom enabled a researcher to gain a window into the potential for consumer purchase and repeat consumption of its new healthy snack alternative. LEARN MORE

Mobile Money – Tracking Transactions to Gather Qualitative Data

Mobile Money — Tracking Transactions to Gather Qualitative Data

A money transfer company learned how to expand its services by analyzing respondents’ text messages about retail transaction experiences. LEARN MORE

Beyond Any Doubt: An NGO's Search for Qualified Pregnant Couples

Beyond Any Doubt — An NGO’s Search for Qualified Pregnant Couples

Civicom’s recruiting unit, CiviSelect™ enabled the project to move forward by recruiting a qualified group that met all of the client’s complex criteria. LEARN MORE

Broadway Bound: Spotlight on the Right Respondents

Broadway Bound — Spotlight on the Right Respondents

A group of theater producers successfully completed a round of investments by validating their concept idea through a panel of carefully selected respondents. LEARN MORE

A Wrench of a Recruiting Challenge

A Wrench of a Recruiting Challenge

Unlike industries with homogenous approaches to training, the automotive service sector is made up of many businesses that operate autonomously. LEARN MORE

Global Pharma Turns Its Ears to Eastern Europe

Global Pharma Turns Its Ears to Eastern Europe

A marketing research firm needed to conduct physician interviews using Civicom marketing research software to introduce a new analgesic product in Hungary and Romania. LEARN MORE

Men Bond Online Over Anti-Aging Products

Men Bond Online Over Anti-Aging Products

A cosmetic manufacturer wanted to expand into anti-aging products for men and needed to understand whether men would commit to a long-term routine treatment plan. LEARN MORE

A Medical Equipment Manufacturer Explores International Markets

Medical Equipment Manufacturer Explores International Markets

Our world class CyberFacility™ enabled our client to conduct successful interviews with simultaneous translation in three unexplored markets – Brazil, Israel, and China. LEARN MORE

Mobile Qualitative - Jumbo Java Hears It Right In the Moment

Mobile Qualitative — Jumbo Java Hears It Right In the Moment

Civicom® Mobile Qualitative enabled Jumbo Java to learn what to change to win devoted fans that would embrace Jumbo Java as their coffee café of choice. LEARN MORE

Ups and Downs Measuring Meds in the Moment

Ups and Downs Measuring Meds in the Moment

“In the Moment” audio recordings provided a window into the thoughts of the participants as they occurred under the influence of the medication. LEARN MORE

Focus Groups Sprout New Ideas For Agricultural Publisher

Agriculture Experts Grow Their Insights

An agricultural magazine was able to keep its readership engaged as a result of webcam focus groups with members of its farmer/grower subscription base. LEARN MORE

Mobile Research - Time to Tone

Mobile Research — Time to Tone

A women’s athletic toning shoe manufacturer was able to determine its strategy for reaching a new demographic market segment it had not yet targeted. LEARN MORE

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