How did a U.S. researcher get insights for a client on whether pastry chefs located in Spain would risk using a new type of chocolate for making dipping sauce?
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The solution was to coach the facility manager in Spain on how to use Civicom phone and web technology to record the interviews and then upload them to our TranscriptionWing™ for our translation and transcription into English. We also provided the researcher with word clouds drawn from keyword concepts. We monitored interviews each day to make sure they were being recorded and tracked the file uploading to make sure the client would have deliverables.