Respondents were able to participate by submitting videos and photos of themselves, participate in sorting & ranking exercises, and engage in a variety of polling and fill-in-the-blank activities. Since the test product was a moisturizer, the respondent walked us through their experience using the product and shared their thoughts and impressions at the end of their day. The platform gave each respondent a level of comfort and flexibility to respond in an honest and candid manner.
For interaction with project stakeholders, the project manager and the client were able to leave backroom comments on key insights for the moderator to see. The sentiments expressed within the Civicom Chatterbox platform gave the researcher insights beyond traditional methods of research and truly enhanced reporting that went above and beyond the client’s expectations.