How did researchers determine how a new drug product could be expected to change doctors’ decisions on what to prescribe? They needed doctors to report the percentage of each existing analgesic they currently prescribed to patients, then allocate the percentage changes they would make in each when taking the new product into consideration.
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Civicom CyberFacility® web interviews with online survey & ranking capabilities was the answer. Online web room tools allowed doctors to see a list of analgesics and indicate their current prescription percentages for each. After they were introduced to the new product through various visual stimuli, the doctors reallocated their percentages based on how the new product would impact their decisions. A visualization of the percentage allocations was provided to the researcher as part of their deliverables.