Jan 30, 2015
CiviCom MRS

Chatterbox® Featured in First Civicom Webinar for 2015

Civicom Marketing Research Services  kicked off the New Year with a webinar that featured the value-added capabilities of the Civicom Chatterbox® Online Community Platform. The webinar, titled “The New Civicom Chatterbox® – Unbelievably Amazing!”, focused on the key features of Civicom Chatterbox® showcasing how it is one of the best platforms in the marketing research industry for asynchronous bulletin board projects and focus group discussions.

Civicom Marketing Research Webinar Series

The Civicom Chatterbox® webinar is the first in a monthly series of programs sponsored by Civicom Marketing Research Services, highlighting the tools available to marketing researchers to conduct research worldwide. These webinars are being held three times each in the third week of each month. The first is geared toward North America and Europe, and is offered in English, and is repeated in English for the Asia Pacific region There is also a Spanish version offered for each webinar. The Civicom Chatterbox webinar was titled “Únete a nuestro Webinar – El Nuevo Chatterbox de Civicom – Asombrosamente increíble.”

During the Civicom Chatterbox® webinar, participants were able to see how easy it is to have discussion boards customized with banners, logos, and other elements to promote their brand. Discussion board proponents also saw how customization can be used to reflect specific discussion themes.

What Respondents Are Talking About Matters

Open discussions have, for years, been a good source of data for researchers. This is why “focus groups” are considered one of the more reliable tools in the field of market research. In many instances, the launch-ready version of a new product will hinge on what test subjects have to say about it in a focus group.

“The New Civicom Chatterbox® – Unbelievably Amazing!” webinar showed how researchers are able to make use of threaded discussions for data gathering, and how the software is able to provide multiple means of collecting individual responses from study participants. Attendees learned about the robust analysis and reporting tools that are incorporated into Civicom Chatterbox®

The event featured concept examples and actual screen captures that showed what Civicom Chatterbox® respondents and moderators are able to see on their respective displays.

To get more information on The New Civicom Chatterbox® – an Unbelievably Amazing tool for asynchronous online communities and focus groups, or to sign up as a participant in the Civicom Marketing Research 2015 webinar series, interested parties should email

About Civicom Marketing Research

Civicom Marketing Research is a global innovator in qualitative research tools using the latest technology solutions for marketing research. The company works hand in hand with market research firms, facilitating telephone and web-based IDIs and focus groups that enable projects to have extensive, global reach.

Civicom Marketing Research chooses to be as dynamic as it is innovative – always listening to and acting on clients’ ideas and requests as clients see fit. This kind of relationship has paved the way for the development and rollout of new services highly valued by marketing researchers.


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