Civicom Marketing Research Launches Arabic as a Gateway to Markets in the Middle East
Greenwich, CT USA, July 15, 2013
Civicom Marketing Research Services has expanded its worldwide language capabilities with the addition of Arabic to its marketing research tools for real-time online discussions. Clients can now conduct online IDIs (Individual Depth Interviews) or Focus Groups completely in Arabic and can also include English, if desirable, in the same discussion. Projects can be run in any Arabic-speaking country, or with any groups outside those countries where using Arabic is desirable. Groups in Arabic can also include a mix of respondents from several countries simultaneously.
Globalization has led to an increased need for cultures to connect and discuss issues. Marketers also want to understand the product needs of their current and potential customers. The ability to conduct interviews or discussions directly in the Arabic language opens up an entire new world for clients with interests in the Middle East.
Civicom Marketing Research Services has added Arabic to its research tools for real-time online discussions. The ability to conduct discussions directly in the Arabic language opens up an entire new world for clients with interests in the Middle East.
Civicom client projects have already included representatives in countries throughout the Middle East, such as Saudi Arabia, United Arab Emirates, Dubai, Jordan, Yemen, Lebanon, Bahrain, Iraq, Egypt and Morocco. Projects can also be conducted in non-Arab countries where researchers want to talk with an Arabic-speaking population.
Civicom Arabic Tool
Civicom Marketing Research Services also offers its asynchronous multimedia board, Civicom Chatterbox®, in Arabic. This tool allows researchers to conduct discussions over time by having respondents log in and answer questions at their leisure or at designated times. In addition, Civicom Marketing Research Services also offers its clients the ability to conduct live interviews or focus groups over the phone in Arabic, in real time, using its advanced audio technology.
Researchers can also conduct mobile qualitative studies and market research surveys in Arabic. Online research discussions and real-time phone IDIs and focus groups can also be recorded for marketing researchers to later review and analyze, if needed. Transcription and translation services are also available.
By enhancing its international capabilities, Civicom Marketing Research Services has once again proven that it is a dynamic and dependable provider of market research services to the business community. Adding Arabic to its list of available languages for its various services demonstrates the company’s commitment to fully global support of research projects.
Advancing Cultural Understanding and Market Development
As a result of Civicom’s commitment to providing more efficient and more comprehensive global research solutions, marketing research professionals can get valuable market information almost anywhere. The company’s enhancement of multiple language communication capabilities provides great leverage for Civicom’s clients to bring enhanced understanding to cultural projects and is also the key to tapping the vast and promising markets in the Middle East.