Furthering its advocacy for the use of mobile platforms in marketing research, Civicom Marketing Research Services launched its Qualitative Text Analytics service for clients in the UK and Europe at the European leg of the Marketing Research in the Mobile World (MRMW) Conference in London October 7-11. Civicom was a gold sponsor of the event.
Why Text Analytics for Mobile Qual
The exchange of information in today’s electronic world has grown by leaps and bounds. To a huge extent this exciting revolution can be attributed the rapid development of mobile platforms. No longer are people bound by location. Portable devices with great computing power – laptops, smart phones, tablet computers, and other gadgets – afford seamless connections wherever people are. Manufacturers offer these devices in small-footprint packages, coupled with the most advanced power management systems.
Civicom Text Analytics help manage qualitative data, as research results grow to overwhelming sizes, allowing you to jumpstart an analysis by quickly extracting key insights.
This is why there is so much potential for smart phone applications in the business environment today. And one segment of business that shows much promise for the use of mobile devices is market research. Market research professionals are seeing the value of the growing popularity of mobile mediums. The idea of applying marketing research methods using mobile platforms is simple enough because most of the infrastructure is already there.
Civicom’s Text Analytics At MRMW Europe
MRMW Europe fulfilled its promise to be a great jumping off point for market researchers who have yet to adapt mobile-based research strategies. Civicom Marketing Research Services launched the company’s Text Analytics service for UK and European clients. Participants at the event were able to see how data gathering can be enhanced with the application of mobile technology-based solutions through Civicom’s seminar on “Using Text Analytics to Manage Mobile Qual.”
The Civicom Text Analytics launch was led by Civicom Business Analyst Mike Timmerman. According to Timmerman, “We demonstrated how our new technologies help manage qualitative data, as research results grow to overwhelming sizes. While mobile qualitative research provides the tools to capture insights on-the-go, Text Analytics allow you to jumpstart your analysis by extracting the key insights for you through computer-based techniques.”
About Civicom Marketing Research
Civicom Marketing Research is a global innovator in qualitative research tools using the latest technology solutions for marketing research. The company works hand in hand with market research firms, facilitating telephone and web-based IDIs and Focus Groups that enable projects to have extensive, global reach.
Market Research in the Mobile World Europe featured world class speakers, cutting edge discussions, and a review of the latest tools and technologies available. MRMW is a global conference series focusing on mobile marketing research, See more at: www.mrmw.net.