Mar 31, 2015
CiviCom MRS

Civicom to Speak at IIeX Mexico City on Latin America Rising in Marketing Research

Civicom to Speak at IIeX Mexico City on Latin America Rising in Marketing Research

Greenwich, CT USA, March 31, 2015. Civicom Marketing Research Services a global leader in facilitating marketing research using web-enabled tools, is a featured presenter at the upcoming Insight Innovation Exchange Latin America 2015 (IIeX 2015 LA) in Mexico City, April 14 and 15. Civicom will speak on “Latin America Rising! Achieving Success with Technology Research Solutions”, a live presentation on the increasing capability of marketing researchers in Latin America to use online bulletin boards and other web-enabled and mobile tools as platforms for marketing research in Latin America.

“Latin America Rising! …” takes a look at how significant improvements in the quality of mobile service provides a significant boost to the ability of marketing researchers to conduct studies in Central and South America. Until recently marketing research using smart phones with Hispanic populations was tied more typically to U.S. locations with predominant Hispanic populations.

Mobile apps have overtaken the way information is accessed using smart phones. App developers have created new and innovative ways for consumers and business people to find information. Whether shopping online, using driving navigation tools, ordering a car service, selecting a restaurant, or booking an airline, competition has increased for business via mobile apps. Companies are now increasingly interested not in just having a shiny new app, but even more so in how their app is used, and if it ultimately results in business. Understanding app usability has become key.

Civicom will answer this question for marketing researchers: “How do I achieve success using online and mobile research tools in Latin America?”

Due to advancements in internet bandwidth and smart phones penetration rates, consumers and business professionals throughout Central and South America increasingly are able to engage in activities that embrace internet and smart phone technology. Mobile phone penetration in this region has reached 75%, with over half of the region’s population having access to the internet.

These advancements have made using mobile devices not only more popular and attractive but have also now enabled them to be feasible vehicles with which to engage people in marketing research studies. So the question for marketing researchers has become: “How do I achieve success using online and mobile research tools?” This question will be answered by Civicom Marketing Research Services when the speakers outline the challenges and how to manage them.

Those who want to catch “Latin America Rising! Achieving Success with Technology Research Solutions” and other events at the Insight Innovation Exchange Latin America 2015 can check out the schedule of activities via the following link: Following the event, the presentation will be made available online.

About IIeX 2015 LA

Insight Innovation eXchange (IIeX) is a global conference series which is part of the Insight Innovation platform, brought to the marketplace by GreenBook. IIeX is singularly focused on advancing the business value of insights. It showcases the very best from inside and outside of the market research realm with a focus on technology innovation, thought leadership, collaboration and networking.

IIeX Latin America 2015 will be two days jam-packed with new thinking, new solutions and new approaches from the most innovative leaders in Latin America and around the globe. The conference is being held at the Auditorio Blackberry in Mexico City on April 15 and 16. The Auditorio Blackberry is considered one of Mexico’s historical and cultural landmarks. It has stood for more than half a century and was primarily used to premiere films that can be considered classics today.

About Civicom Marketing Research

Civicom Marketing Research Services is a global innovator in qualitative research tools using the latest technology solutions for marketing research. The company works hand in hand with market research firms, facilitating telephone and web-based IDIs and focus groups that enable projects to have extensive, global reach.

Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled IDIs and Focus Groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an online community platform that operates globally, and Civicom InSitu® Mobile Research, a qualitative tool for audio diaries and patient journeys. Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcriptions through TranscriptionWing™, and respondent recruiting through CiviSelect™. All of these services are available in Spanish, as well as English.

Civicom Marketing Research chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as they see fit. This kind of relationship has paved the way for the development and rollout of new services.


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