Jun 12, 2015
CiviCom MRS

Civicom to Speak at IIeX North America in Atlanta on Understanding Mobile App Usability

Civicom to Speak at IIeX North America in Atlanta on Understanding Mobile App Usability

Greenwich, CT USA, June 12, 2015. Civicom Marketing Research Services, a global leader in facilitating marketing research using web-enabled tools, is a featured presenter at the upcoming Insight Innovation Exchange North America 2015 (IIeX NA 2015) in Atlanta June 15-17. Civicom will speak on “Evaluating App Usability Through Online Research Tools.” The event is being held at Atlanta’s Georgia Tech Conference Center.

Mobile apps have overtaken the way information is accessed using smart phones. App developers have created new and innovative ways for consumers and business people to find information. Whether shopping online, using driving navigation tools, ordering a car service, selecting a restaurant, or booking an airline, competition has increased for business via mobile apps. Companies are now increasingly interested not in just having a shiny new app, but even more so in how their app is used, and if it ultimately results in business. Understanding app usability has become key.

Companies are increasingly interested in how their mobile app is used, and if it results in new business. Understanding app usability has become key.

To truly understand how apps are used, or how a website is navigated, research into watching consumers use apps in real time has become very important. Civicom Marketing Research Services is at the forefront of enabling companies to observe mobile app use by product consumers in real time, through online tools. Observing the usability experience online, and capturing it via recording, allows organizations to interview hundreds of app users in real time, from the comfort of their own location, without travel on the part of the company, or the individual being interviewed. Civicom will showcase this capability in Atlanta at the IIeX North America.

Those who want to catch “Evaluating App Usability Through Online Research Tools” and other events at the Insight Innovation Exchange North America 2015 can check out the schedule of activities via the following link: Following the event, all presentations will be made available online.

About IIeX 2015 NA

Insight Innovation eXchange (IIeX) is a global conference series which is part of the Insight Innovation platform, brought to the marketplace by GreenBook. IIeX is singularly focused on advancing the business value of insights. It showcases the very best from inside and outside of the market research realm with a focus on technology innovation, thought leadership, collaboration and networking.

IIeX North America 2015 will be two and a half days jam-packed with new thinking, new solutions and new approaches from the most innovative leaders in North America and around the globe.

About Civicom Marketing Research

Civicom Marketing Research Services is a global innovator in qualitative research tools using the latest technology solutions for marketing research. The company works hand in hand with market research firms, facilitating marketing research projects both locally, as well as those with extensive global reach.

Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled IDIs and Focus Groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an online community platform that operates globally, and Civicom InSitu® Mobile Research, a qualitative tool for audio diaries and patient journeys.

Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, and respondent recruiting through CiviSelect™. All of these services are available in Spanish, as well as English.

Civicom Marketing Research chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as they see fit. This kind of relationship has paved the way for the development and rollout of new services.


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