Greenwich, CT USA, May 1, 2014. Market researchers can now conduct live interviews from virtually anywhere in the world with Civicom Marketing Research’s Front Row™. Front Row™ allows live, two-way, remote interviews using either a smart phone or a tablet. Researchers can hold interviews in kitchens, bathrooms, bedrooms, offices, playrooms or garages – All without leaving their desk. This mobile qualitative solution is one of Civicom’s latest innovations.
Researchers can hold interviews in kitchens, bathrooms, bedrooms, offices, playrooms or garages – All without leaving their desk. This mobile qualitative solution is one of Civicom’s latest innovations.
Front Row™ offers optimum flexibility. Front Row can be used wherever there is WiFi. An interviewer can be at the office or at home, while the respondent can be in the middle of his or her daily routine as the study takes place. The researcher and subject can be on opposite sides of the globe during a live interview.
Front Row™ allows live, two-way, remote interviews using either a smart phone or a tablet.
Clients can be anywhere, looking in on what is taking place. With Front Row™, Civicom once again capitalizes on the power of online platforms for market research.
Civicom Gives Researchers Premium Front Row™ Seats
Researchers can add an element of ethnography to their online interviews. They get a ‘front row’ seat to a respondent’s experiences, spaces, activities and key moments of decision. Imagine a research project on the buying habits of consumers. With Front Row™, a researcher can conduct a live interview with a study participant while the respondent is actually making a purchase. This sets the stage for some real-time, in-the-moment observation; an opportunity to get in-depth information during that key moment of decision, far better than having the consumer fill out a questionnaire after the purchase has already been made.
“There is a whole lot more that researchers can understand when they are brought into the study participant’s world,” says Rebecca West, Civicom’s Global VP for Marketing Research. “With Front Row™, a researcher is given the opportunity to take note of certain consumer insights that may not even be apparent if traditional research tools were being used.”
About Civicom Marketing Research
Civicom Marketing Research is a global innovator in qualitative research tools using the latest technology solutions for marketing research. The company works hand in hand with market research firms, facilitating telephone and web-based IDIs and Focus Groups using Civicom CyberFacility® to enable projects to have extensive, global reach.
Civicom® also offers Civicom InSitu® Mobile Qualitative Research. Civicom operates globally in 96 countries and offers extensive translation services for marketing researchers, as well as transcriptions through TranscriptionWing™, and respondent recruiting through CiviSelect™.