Focus Groups Sprout New Ideas For Agricultural Publisher

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Focus Groups Sprout New Ideas For Agricultural Publisher

QHow did a publishing house working with a researcher decide how to keep their fading agricultural magazine for busy farmers/growers alive in an online world where print has been declared dead?

ACivicom CiviSelect® recruited farmers and growers from target U.S. states. We set up focus groups for the moderator, using Civicom CyberFacility®. The farmers/growers viewed current pages of the existing magazine, and then options for new layouts. We then enabled polling features so the moderator could get preferences on content plus rank order preferences. The farmers/growers then viewed stimuli of successful magazines and commented on what they liked or disliked about them. The result was a total overhaul of the agricultural magazine for its subscriber base. Tell us how we can help you.

 

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