For insight professionals, audio and video are vital assets when conducting qualitative studies and gathering insights. In-depth interviews, focus group discussions, mobile research, and online market research community studies generate volumes of multimedia that can be overwhelming to handle, requiring market researchers to allot a significant chunk of their time reorganizing and managing these assets for analysis and reporting.
Glide Central™, Civicom’s latest addition to their suite of telephone and web-enabled market research solutions, solves this problem for market researchers dealing with information overload from their qualitative projects. Glide Central™ is an easy to use online platform for management and curation of multimedia content.
Market researchers no longer have to deal with the organizational pain points of dealing with qualitative assets: with Glide Central™, project managers can upload video, audio, and images to a central repository, sorted by individual project, where they can search, retrieve, clip, and share audio and video for streamlined analysis and reporting. The Glide Central™ platform also enables market researchers to generate automated transcripts that they can manually edit and copy and paste to supplement their projects. Upload of human-generated transcripts is slated to be released soon.
As a full-service market research services provider, Civicom continues to develop solutions that empower market researchers to derive key insights through the powerful combination of innovative telephone and web-enabled market research solutions and excellent customer service. More information on Glide Central™. Interested parties are also encouraged to request for a demo of the solution by filling out this form.
"Glide Central™ is a powerful solution that provides market researchers with better multimedia content curation capabilities for reporting and analysis."
Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled in-depth interviews and focus groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards, plus the Civicom ThoughtLight™ Mobile Insights App, a mobile qualitative tool for collecting richer in-the-moment insights, offering geolocation plus offline accessibility for places where there is no data connection.
Civicom ThoughtLight™ works with both iOS and Android and is a useful tool for shopper insights, audio diaries and patient journeys. Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, and market research respondent recruiting through CiviSelect™. All of these services are available in Spanish, as well as English, and multiple other languages.
Civicom Marketing Research Services continues to be at the forefront of innovation and new strategies in marketing research, actively participating in various conferences and networks that engage in developing new techniques with the latest technologies globally. Civicom is known among its clients for dedication to service quality and for the company’s motto “Your Project Success Is Our Number One Priority.”
Civicom Marketing Research Services chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as they see fit. This kind of relationship has paved the way for the development and roll-out of new services.