Qualitative researchers are often belabored with organizing vast amounts of multimedia content generated from in-depth interviews, focus groups, mobile research, and online community studies. Glide Central™ is an intuitive online market research platform that solves this problem – it allows researchers to efficiently organize and manage their multimedia deliverables all in one place, therefore providing them with more time to focus on discovering key insights and produce more impactful reports.
With Glide Central, project managers can upload video, audio, and images to a central repository, grouped by project, where they can search, retrieve, clip, and share multimedia for streamlined analysis and reporting. Researchers can also generate automated transcripts that they can manually edit and copy-paste to supplement their projects. This feature enables the researcher to quickly pinpoint keywords and interactively review the video or audio clip since it plays the corresponding segment.
The latest addition to Glide Central’s robust set of features is the streamlined option to request for human transcripts directly from the platform. Unlike machine-generated text, audio and video transcripts completed by human hands are more accurate and reliable for qualitative analysis and reporting.
Upon upload of audio or video assets on Glide, users can simply click on a button and provide their notes and preferences for having their media expertly converted into text by Civicom’s general transcription service, TranscriptionWing™. Researchers can leverage the flexibility of TranscriptionWing’s various turnaround times and rates that can meet any budget or deadline. Users are then notified of their completed transcripts then available for their review under the ‘Human’ tab on the Glide platform. Unlike machine-generated transcripts on Glide, transcripts done manually are displayed as text versions and as a result do not interactively play the corresponding segment in the audio or video recording.
Civicom Marketing Research Services continues to develop solutions that empower the market research community to derive key insights through the powerful combination of telephone and web-enabled market research solutions and unparalleled customer service. More information on Glide Central™. Interested parties are also encouraged to request for a demo of the solution by filling out this form.
"Glide Central’s new human transcript interface provides researchers a streamlined option to receive expert transcriptions of their audio and video recordings for their project analysis and reporting."
Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled in-depth interviews and focus groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards, plus the Civicom ThoughtLight™ Mobile Insights App, a mobile qualitative tool for collecting richer in-the-moment insights, offering geolocation plus offline accessibility for places where there is no data connection.
Civicom ThoughtLight™ works with both iOS and Android and is a useful tool for shopper insights, audio diaries and patient journeys. Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, and market research respondent recruiting through CiviSelect™. All of these services are available in Spanish, as well as English, and multiple other languages.
Civicom Marketing Research Services continues to be at the forefront of innovation and new strategies in marketing research, actively participating in various conferences and networks that engage in developing new techniques with the latest technologies globally. Civicom is known among its clients for dedication to service quality and for the company’s motto “Your Project Success Is Our Number One Priority.”
Civicom Marketing Research Services chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as they see fit. This kind of relationship has paved the way for the development and roll-out of new services.