InSitu Snackers — Richer Insights In the Moment
InSitu Snackers — Richer Insights
QHow did a researcher help a healthy snack food company measure the level of influencers in the purchase cycle of their product, such as packaging, perception, taste, frequency of consumption, and desire to repeat the purchase?
ACivicom InSitu® In-The-Moment survey activities included audio recordings, photos and videos during supermarket visits and in-home snacking activities with family and friends. Responses were posted on the Civicom Chatterbox® online bulletin board under each respondent’s profile for researcher analysis. Tell us how we can help you.