Mobile Money — Tracking Transactions to Gather Qualitative Data
Mobile Money — Tracking Transactions
to Gather Qualitative Data
QHow was an international remittance money transfer company in a country where few people have credit cards but most everyone has mobile phones able to gather user feedback to decide how to improve the customer experience when expanding its services to include retailer transactions?
ARespondents received a cash deposit, and then transacted small purchases at retailers for five days. Following each transaction, the respondents immediately answered Civicom Mobile Survey questions on their transaction experience. Through analysis of the data, the client was able to formulate an approach to expanding its capabilities to the retail environment. Tell us how we can help you.