Pinterest for Marketing Research

 

Pinterest for Marketing Research 

Make the Most of Pinterest in Marketing Research

Leverage the Most Powerful Visual Tool
on the Web for Deep, Rich Insights

“This is by far the coolest project I have done this year.”

 

Research Techniques Using Pinterest

Our Pinterest services help our clients engage respondents in projective techniques, take part in brand or idea association, analyze how a brand is being portrayed, engage in visual or informational search activities, and create collages as self-expression activities.

Brand Analysis With Pinterest

We can set up activities that take advantage of Pinterest’s latest features. Analytic tools enable us to show you which Pins are most popular. These insights will help you make smarter choices about your merchandising, product development and marketing strategy.

This is box title
What is Pinterest?

What is Pinterest?

Pinterest is a virtual pinboard. It allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests.

This is box title
Why Embrace Pinterest?

Why Embrace Pinterest?

Brands are going to where the crowd is, and the crowd is moving to Pinterest. Brands are using Pinterest to build relationships, and to analyze perception of their products based on what consumers pin and describe about the brands in their pins.

This is box title
How Hot is Pinterest?

How Hot is Pinterest?

Pinterest currently drives more traffic than Facebook, Twitter, or LinkedIn. It is the latest, greatest and hottest site for social networking. It allows users to connect based on common interests, rather than just through people they know.

This is box title
Our Pinterest Expertise

Our Pinterest Expertise

We recruit your respondents, assign Pinterest project accounts to respondents, set up your boards, pin any pre-selected images in advance, get signed respondent releases, explain copyright and privacy, and teach respondents how to work with Pinterest.

LAUNCHING A STUDY
Getting Respondents Started

Getting Respondents Started

 

We provide a Pinterest account for each respondent. We introduce each respondent to the Pinterest website and provide guidance for how to complete the Pinterest assignment.

How Respondents Use Pinterest

How Respondents Use Pinterest

 

Respondents create boards or we create the boards for the respondents. They pin images and provide descriptions based on the activity required. We archive the completed boards.

Education on Quality Pins

Education on Quality Pins

 

We educate respondents that their pins should be well thought out, clearly illustrate the requests of the researcher, follow copyright rules, and include useful descriptions that relate to the study.

Help for Respondents

Help for Respondents

 

Respondents are provided with a Civicom Pinterest coach to reference for technical assistance throughout the project, as well as a research contact for questions about the research.

Managing Security

Managing Security

 

With the exception of secret boards, activity on Pinterest can potentially be viewed by anyone looking through the Pinterest website. We provide release forms stating this understanding.

When the Study Ends

When the Study Ends

 

Once an assignment is completed and has been archived, we delete the respondent boards and pins from Pinterest. We share archived boards only with the project research team.

This is box title
Studies in Multiple Languages

Studies in Multiple Languages

We are able to set up a study for you in any language supported by Pinterest.  We can recruit your respondents, provide your study directions and set up the study activities in the local language. We can then post everything for you in English.

This is box title
Using the Latest Pinterest Technologies

Using the Latest Pinterest Technologies

We are experts in helping respondents make use of the latest Pinterest features such as the visual search tool that lets you zoom in on a specific object in a Pin’s image and discover visually similar objects, colors, patterns and more.

 

Schedule a Demo

A 2016 Top Company for Global Research as seen in Quirk's Magazine

Client Testimonials

Pin It on Pinterest