Pinterest for Marketing Research
Make the Most of Pinterest in Marketing Research
Leverage the Most Powerful Visual Tool
on the Web for Deep, Rich Insights
“This is by far the coolest project I have done this year.”
Research Techniques Using Pinterest
Our Pinterest services help our clients engage respondents in projective techniques, take part in brand or idea association, analyze how a brand is being portrayed, engage in visual or informational search activities, and create collages as self-expression activities.
Brand Analysis With Pinterest
We can set up activities that take advantage of Pinterest’s latest features. Analytic tools enable us to show you which Pins are most popular. These insights will help you make smarter choices about your merchandising, product development and marketing strategy.
LAUNCHING A STUDY
Getting Respondents Started
We provide a Pinterest account for each respondent. We introduce each respondent to the Pinterest website and provide guidance for how to complete the Pinterest assignment.
How Respondents Use Pinterest
Respondents create boards or we create the boards for the respondents. They pin images and provide descriptions based on the activity required. We archive the completed boards.
Education on Quality Pins
We educate respondents that their pins should be well thought out, clearly illustrate the requests of the researcher, follow copyright rules, and include useful descriptions that relate to the study.
Help for Respondents
Respondents are provided with a Civicom Pinterest coach to reference for technical assistance throughout the project, as well as a research contact for questions about the research.
With the exception of secret boards, activity on Pinterest can potentially be viewed by anyone looking through the Pinterest website. We provide release forms stating this understanding.
When the Study Ends
Once an assignment is completed and has been archived, we delete the respondent boards and pins from Pinterest. We share archived boards only with the project research team.