Global marketing research solutions provider Civicom Marketing Research Services, an annual partner of the Qualitative Research Consultants Association (QRCA), was a platinum sponsor of the organization’s annual conference that was held on January 29-31 in Austin, Texas.
This year’s conference, themed “Keep Qual Human,” explored the importance of humanizing qualitative methods amidst rising automation and other technological advancements in research. Qual professionals benefited from over 20 thought-provoking learning sessions delivered by an impressive lineup of insights experts. Along with the showcase of its wide range of telephone and web-enabled marketing research services, Civicom also presented CCam™ focus, a leading-edge HD 360° solution with integrated video curation tools for live, in-person focus groups and interviews. Attendees were also able to experience and try out the solution during the three-day run of the conference.
As a regular exhibitor and sponsor of the QRCA annual conference, Civicom continues to fervently support the QRCA in providing a well sought-after event platform for collaborative effort in the industry that nurtures forward-thinking and practical innovation in qualitative research. Civicom believes in empowering every market researcher through creating practical innovative technology solutions, such as its telephone and web-enabled market research services, and continuously improving these solutions by joining insights professionals in acquiring new perspectives from events such as the QRCA annual conferences.
Civicom is committed to supporting collaborative efforts of the QRCA to help its members in keeping qual human while adapting to rapidly evolving market research technology.
The QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research – focus groups, in-depth interviews, in-context and observational research, and more. QRCA’s goal is to promote excellence in the field of qualitative research by pooling experience and expertise to create a base of shared knowledge.
Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled in-depth interviews and focus groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards, plus the Civicom ThoughtLight™ Mobile Insights App, a mobile qualitative tool for collecting richer in-the-moment insights, useful for shopper insights, audio diaries, and patient journeys.
Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, and market research respondent recruiting through CiviSelect™. All of these services are available in Spanish, as well as English, and multiple other languages.
Civicom Marketing Research Services and Schlesinger Group are partners in a Strategic Alliance to mutually serve the needs of clients needing web IDIs and focus groups combined with high quality market research recruiting services.