Workout Above and Beyond

Chatterbox Case Study, Health Beauty and FitnessBy adminJanuary 24, 2019

The Challenge How did a marketing consulting team build their product advertising message for a new workout program from insights gathered from real-life user experience? The Solution We set up the Civicom Chatterbox® online community platform/bulletin board for sixty workout program testers to create a daily video diary of their workout experiences. To further engage…

Men Bond Online Over Anti-Aging Products

Chatterbox Case Study, Health Beauty and FitnessBy adminJanuary 24, 2019

The Challenge How did a researcher get product testing results over time, plus collect perceptions on a new line of facial products for men from a group of males who had never used cosmetic products of any type and who swore they never would? The Solution The Civicom CiviSelect® team’s extensive powers of persuasion using…