Putting The Wow Factor Into Heuristic Conclusions for Behavioral Research

The Challenge A behavioral economics marketing company wanted to showcase its expertise in applying heuristic psychology within the context of focus groups to both internal and external stakeholders. The challenge was to conduct the groups in the marketing company’s office conference room. Some stakeholders would also be observing the groups from a separate conference room…

Electronic Device Software Testing Provides Surprise and Delight

The Challenge A client in the tech industry wanted to observe market research participants interacting with an AI virtual assistant while utilizing the company’s product app from their smartphones. The goal was to discover sources of delight as well as  points of frustration from a consumer perspective. The participants used the app to complete a…