Seeking Political Consensus in the Middle East

The Challenge How did a political consulting firm that was hired by a U.S. agency to gather insights in a Middle Eastern country in order to find common ground among people of clashing viewpoints that were leading to violence, actually get people to talk? The Solution Civicom Marketing Research Serves was hired to find a…

Mobile Research Time to Tone

The Challenge How did a group of researchers learn about the interplay among advertising exposure, store merchandising, and consumer perceptions that influence toning shoe product preferences? The Solution In order to overcome this challenge, Civicom combined three of its popular services, ThoughtLight®, CyberFacility®, and Chatterbox®. Through ThoughtLight®’s in-the-moment insight collection capabilities, they first gathered audio…

Ups and Downs — Measuring Meds In-the-Moment

The Challenge How did a researcher for a pharma company and its physician advisors get participants in a drug study to talk about their feelings while taking a supplemental medication for the treatment of depression? The Solution Civicom recommended the use of Civicom ThoughtLight® to record their patient journeys. For a period of three days…