Snackers — Richer In-the-Moment Insights

The Challenge How did a researcher help a healthy snack food company measure the level of influencers in the purchase cycle of their product, such as packaging, perception, taste, frequency of consumption, and desire to repeat the purchase? The Solution Through Civicom ThoughtLight® ’s in-the-moment activity options, respondents were able to create audio recordings containing…

Broadway Bound: Spotlight on the Right Respondents

The Challenge How did a group of theater producers validate their show concept in order to justify its viability to investors and successfully raise a round of funding? The Solution For respondents, Civicom CiviSelect™ recruited theater goers who lived in the USA in different geographical locations. These were people who had travelled to New York…