Maneuvering Medical Device Testing to Success

The Challenge A medical device manufacturer wanted to test the viability of a newly developed product prototype. The study needed to explore how specialists would maneuver the medical device under different scenarios, including one where they would need to wear scrubs and gloves during the interview to simulate an actual procedure setting. An interviewer would…

Electronic Device Software Testing Provides Surprise and Delight

The Challenge A client in the tech industry wanted to observe market research participants interacting with an AI virtual assistant while utilizing the company’s product app from their smartphones. The goal was to discover sources of delight as well as  points of frustration from a consumer perspective. The participants used the app to complete a…