Millennials and Travel

The Challenge Do younger millennials use travel agents? The Solution Using Civicom CyberFacility®, we hosted five focus groups with six participants each. We recruited thirty millennials between ages 22-30 who traveled at least four times a year. We utilized webcams in the discussions order for the participants to better connect with other respondents in the…

Mobile Research Time to Tone

The Challenge How did a group of researchers learn about the interplay among advertising exposure, store merchandising, and consumer perceptions that influence toning shoe product preferences? The Solution In order to overcome this challenge, Civicom combined three of its popular services, ThoughtLight®, CyberFacility®, and Chatterbox®. Through ThoughtLight®’s in-the-moment insight collection capabilities, they first gathered audio…

Independent Moderator Goes Global With Civicom

The Challenge How did an independent market researcher in the UK enhance their capability to become a global player in Australia? The Solution The answer was Civicom CyberFacility® web-enabled interviews conducted from the researcher’s own home. Moderator training, plus our expertise in facilitating interviews globally, combined with our 24/7 work environment of live real-time support…

Worldwide Focus Groups Next Stop Western Europe

The Challenge How did a U.S. researcher, in a matter of days, get feedback on common issues experienced by their client’s customers, when the respondents were in five Western European countries and spoke only their local language? The Solution The answer was Civicom CyberFacility® webcam focus groups with simultaneous translation, with transcripts delivered in English.…

Global Pharma Turns Its Ears to Eastern Europe

The Challenge How was our client going to help a global pharmaceutical company know the touch-points with local physicians in order to expand into Hungary and Romania? The Solution The interviews were held using telephone IDIs and a web room. A moderator facilitated the discussion to ensure that everything would go smoothly. Through Civicom CyberFacility®,…

Medical Equipment Manufacturer Explores International Markets

The Challenge How did a medical equipment manufacturer, specializing in laser technology, host interviews in Brazil, Israel, and China with respondents who spoke Portuguese, Hebrew, or Chinese? The Solution The client wanted to know how international participants would view their medical equipment to determine if they could successfully launch it globally. In order to accomplish…