Hungry for Sandwiches? – Quick Service Restaurant Preference and Loyalty Drivers

The Challenge How were we able to help a researcher determine what factors drive consumer experience at a particular quick service restaurant chain and what will entice them to return regularly? The Solution By utilizing Civicom ThoughtLight® ‘s video capture, photo, voice note and text response options, respondents were able to communicate in-the-moment feedback regarding…

Coffee Packaging Research Study

The Challenge How did a small coffee company, recently purchased by a large consumer products manufacturing company, come to better understand what aspects of the newly purchased company’s coffee package design drove consumers’ to purchase this brand at their local grocery stores? The Solution Using the ThoughtLight® app, participants were asked to complete three activities…

Love For Chocolate

The Challenge How did a U.S. researcher get insights for a client on whether pastry chefs located in Spain would risk using a new type of chocolate for making dipping sauce? The Solution The solution was to coach the facility manager in Spain on how to use Civicom phone and web technology to record the…

Snackers — Richer In-the-Moment Insights

The Challenge How did a researcher help a healthy snack food company measure the level of influencers in the purchase cycle of their product, such as packaging, perception, taste, frequency of consumption, and desire to repeat the purchase? The Solution Through Civicom ThoughtLight® ’s in-the-moment activity options, respondents were able to create audio recordings containing…

Mobile Qualitative — Jumbo Java Hears It Right In the Moment

The Challenge How did a researcher get more robust qualitative in-the-moment feedback from coffee shop visitors and identify a truly valuable group of insight generators who would be good candidates for a longer-term online community in the process? The Solution In order to gather in-the-moment insights, we used Civicom ThoughtLight® to record respondent feedback in…