The Challenge How did our mobile ethnography solution enable a consumer packaged goods manufacturer and their ad agency to learn how men cook for their families differently from women? The Solution A CPG company had completed a demographic study and observed a significant increase in the number of men now preparing dinner for their families.…
The Challenge How were we able to help a researcher determine what factors drive consumer experience at a particular quick service restaurant chain and what will entice them to return regularly? The Solution By utilizing Civicom ThoughtLight® ‘s video capture, photo, voice note and text response options, respondents were able to communicate in-the-moment feedback regarding…
The Challenge How did a small coffee company, recently purchased by a large consumer products manufacturing company, come to better understand what aspects of the newly purchased company’s coffee package design drove consumers’ to purchase this brand at their local grocery stores? The Solution Using the ThoughtLight® app, participants were asked to complete three activities…
The Challenge How did a U.S. researcher get insights for a client on whether pastry chefs located in Spain would risk using a new type of chocolate for making dipping sauce? The Solution The solution was to coach the facility manager in Spain on how to use Civicom phone and web technology to record the…
The Challenge How did a researcher help a healthy snack food company measure the level of influencers in the purchase cycle of their product, such as packaging, perception, taste, frequency of consumption, and desire to repeat the purchase? The Solution Through Civicom ThoughtLight® ’s in-the-moment activity options, respondents were able to create audio recordings containing…
The Challenge How did a researcher get more robust qualitative in-the-moment feedback from coffee shop visitors and identify a truly valuable group of insight generators who would be good candidates for a longer-term online community in the process? The Solution In order to gather in-the-moment insights, we used Civicom ThoughtLight® to record respondent feedback in…
The Challenge Which country would be best suited for where a U.S. candy company might first launch a popular American product? The Solution An American candy company wanted to expand outside of the U.S. by gaining insights from respondents in their target countries to determine the factors that will influence the adoption of their product.…
The Challenge An Australian-based company specializing in supplying plastic material to bottling plants for the creation of food and beverage packaging was seeking to gather feedback from their customers, as sales had not increased over the prior year and they had also noticed a drop in purchases from existing buyers. The Solution Through the ThoughtLight…
