The Challenge How did Nimble MR, who delivers market insights through podcasts, gather and organize updated insights from five existing personas for a client who relies heavily on customer profiles? The Solution In order to gather updated insights from their existing personas, Nimble utilized Civicom Chatterbox® to facilitate an online discussion which lasted for 5…
The Challenge How does a company who produces over-the-counter cold and cough medicines for kids, improve the quality of taste to increase its appeal? The Solution The research team decided to talk to both the parents and their kids, together in an online in-depth dual interview, to talk about which medicines were delicious and which…
The Challenge How can a nationwide financial services provider better tailor their services and support to everyday customers directly in the lobby of their bank locations? The Solution By utilizing the flexibility of ThoughtLight® when it comes to in-the-moment insights, the client was able to “tag-along” with 75 respondents every time they went to their…
