Insights From EU Tech Talks Lead to New Marketing Plan

The Challenge How did a U.S. Technology firm find out how European technology managers use their product, and what the best approaches would be to marketing campaigns going forward? The Solution Civicom CiviSelect® was asked to recruit the targeted technology professionals according to very specific criteria identified by our client, involving as many as thirty…

Seeking Political Consensus in the Middle East

The Challenge How did a political consulting firm that was hired by a U.S. agency to gather insights in a Middle Eastern country in order to find common ground among people of clashing viewpoints that were leading to violence, actually get people to talk? The Solution Civicom Marketing Research Serves was hired to find a…

Worldwide Focus Groups Next Stop Western Europe

The Challenge How did a U.S. researcher, in a matter of days, get feedback on common issues experienced by their client’s customers, when the respondents were in five Western European countries and spoke only their local language? The Solution The answer was Civicom CyberFacility® webcam focus groups with simultaneous translation, with transcripts delivered in English.…

Global Pharma Turns Its Ears to Eastern Europe

The Challenge How was our client going to help a global pharmaceutical company know the touch-points with local physicians in order to expand into Hungary and Romania? The Solution The interviews were held using telephone IDIs and a web room. A moderator facilitated the discussion to ensure that everything would go smoothly. Through Civicom CyberFacility®,…

Medical Equipment Manufacturer Explores International Markets

The Challenge How did a medical equipment manufacturer, specializing in laser technology, host interviews in Brazil, Israel, and China with respondents who spoke Portuguese, Hebrew, or Chinese? The Solution The client wanted to know how international participants would view their medical equipment to determine if they could successfully launch it globally. In order to accomplish…