Lather, Rinse, Repeat: Getting into the Shower with Mobile Qualitative

The Challenge How did a body wash manufacturer capture people’s in-the-moment reactions to their product while they were using it in the shower? The Solution We used Civicom ThoughtLight® to test the audio quality of the participants’ mobile devices while they showered in real time. The devices were placed outside the running shower while the…

Mobile Research Time to Tone

The Challenge How did a group of researchers learn about the interplay among advertising exposure, store merchandising, and consumer perceptions that influence toning shoe product preferences? The Solution In order to overcome this challenge, Civicom combined three of its popular services, ThoughtLight®, CyberFacility®, and Chatterbox®. Through ThoughtLight®’s in-the-moment insight collection capabilities, they first gathered audio…

Coffee Packaging Research Study

The Challenge How did a small coffee company, recently purchased by a large consumer products manufacturing company, come to better understand what aspects of the newly purchased company’s coffee package design drove consumers’ to purchase this brand at their local grocery stores? The Solution Using the ThoughtLight® app, participants were asked to complete three activities…

Snackers — Richer In-the-Moment Insights

The Challenge How did a researcher help a healthy snack food company measure the level of influencers in the purchase cycle of their product, such as packaging, perception, taste, frequency of consumption, and desire to repeat the purchase? The Solution Through Civicom ThoughtLight® ’s in-the-moment activity options, respondents were able to create audio recordings containing…

Mobile Qualitative — Jumbo Java Hears It Right In the Moment

The Challenge How did a researcher get more robust qualitative in-the-moment feedback from coffee shop visitors and identify a truly valuable group of insight generators who would be good candidates for a longer-term online community in the process? The Solution In order to gather in-the-moment insights, we used Civicom ThoughtLight® to record respondent feedback in…

Local Banking Done Better

The Challenge How can a nationwide financial services provider better tailor their services and support to everyday customers directly in the lobby of their bank locations? The Solution By utilizing the flexibility of ThoughtLight® when it comes to in-the-moment insights, the client was able to “tag-along” with 75 respondents every time they went to their…

Full-Service Gas Station Research Study

The Challenge How did a nationwide full-service gas station company outside of the U.S. confirm that their employees were compliant with the service protocol, uniform code, cleanliness standards, and quality of service requirements? The Solution By using ThoughtLight®’s GPS GEO-location detection, we were able to confirm if each participant bought their gas at their assigned…