The Challenge A medical device manufacturer wanted to test the viability of a newly developed product prototype. The study needed to explore how specialists would maneuver the medical device under different scenarios, including one where they would need to wear scrubs and gloves during the interview to simulate an actual procedure setting. An interviewer would…
The Challenge Which Civicom capabilities could we use to make it possible for our client to help diabetic patients improve their adjustment to using the client’s brand of insulin pump following medical recommendation, while learning how their product performed vs. other options? The Solution The client hired a research firm that specializes in the evaluation…
The Challenge A research group for a known pharmaceutical company needed their transcripts customized with different styles for highlighting pertinent content, which was critical to their documentation and review process. They wanted the questions from their stimuli placed in an Excel sheet with the corresponding answers transcribed and summarized. The Solution TranscriptionWing accepts unique transcript…
The Challenge How did a research team conduct a complex pharmaceutical message testing exercise of fifty messages across five categories, allowing respondents to identify and rank messages that would result in the right messaging for their upcoming ad campaign? The Solution With the established expertise of the Civicom Marketing Research Services Facilitators, the project was…
