Lather, Rinse, Repeat: Getting into the Shower with Mobile Qualitative

The Challenge How did a body wash manufacturer capture people’s in-the-moment reactions to their product while they were using it in the shower? The Solution We used Civicom ThoughtLight® to test the audio quality of the participants’ mobile devices while they showered in real time. The devices were placed outside the running shower while the…

Mobile Research Time to Tone

The Challenge How did a group of researchers learn about the interplay among advertising exposure, store merchandising, and consumer perceptions that influence toning shoe product preferences? The Solution In order to overcome this challenge, Civicom combined three of its popular services, ThoughtLight®, CyberFacility®, and Chatterbox®. Through ThoughtLight®’s in-the-moment insight collection capabilities, they first gathered audio…