The Challenge How did we help the client identify the factors that influence how first-time moms decide which baby stroller to buy? The Solution We were able to give our respondents the ability to record their thoughts, take photos and videos of all their stroller-search activities, and explain the factors that went into their final…
The Challenge How did a body wash manufacturer capture people’s in-the-moment reactions to their product while they were using it in the shower? The Solution We used Civicom ThoughtLight® to test the audio quality of the participants’ mobile devices while they showered in real time. The devices were placed outside the running shower while the…
The Challenge How did a group of researchers learn about the interplay among advertising exposure, store merchandising, and consumer perceptions that influence toning shoe product preferences? The Solution In order to overcome this challenge, Civicom combined three of its popular services, ThoughtLight®, CyberFacility®, and Chatterbox®. Through ThoughtLight®’s in-the-moment insight collection capabilities, they first gathered audio…
