Hungry for Sandwiches? – Quick Service Restaurant Preference and Loyalty Drivers

The Challenge How were we able to help a researcher determine what factors drive consumer experience at a particular quick service restaurant chain and what will entice them to return regularly? The Solution By utilizing Civicom ThoughtLight® ‘s video capture, photo, voice note and text response options, respondents were able to communicate in-the-moment feedback regarding…

Lather, Rinse, Repeat: Getting into the Shower with Mobile Qualitative

The Challenge How did a body wash manufacturer capture people’s in-the-moment reactions to their product while they were using it in the shower? The Solution We used Civicom ThoughtLight® to test the audio quality of the participants’ mobile devices while they showered in real time. The devices were placed outside the running shower while the…

Ups and Downs — Measuring Meds In-the-Moment

The Challenge How did a researcher for a pharma company and its physician advisors get participants in a drug study to talk about their feelings while taking a supplemental medication for the treatment of depression? The Solution Civicom recommended the use of Civicom ThoughtLight® to record their patient journeys. For a period of three days…

Coffee Packaging Research Study

The Challenge How did a small coffee company, recently purchased by a large consumer products manufacturing company, come to better understand what aspects of the newly purchased company’s coffee package design drove consumers’ to purchase this brand at their local grocery stores? The Solution Using the ThoughtLight® app, participants were asked to complete three activities…

Snackers — Richer In-the-Moment Insights

The Challenge How did a researcher help a healthy snack food company measure the level of influencers in the purchase cycle of their product, such as packaging, perception, taste, frequency of consumption, and desire to repeat the purchase? The Solution Through Civicom ThoughtLight® ’s in-the-moment activity options, respondents were able to create audio recordings containing…

Mobile Qualitative — Jumbo Java Hears It Right In the Moment

The Challenge How did a researcher get more robust qualitative in-the-moment feedback from coffee shop visitors and identify a truly valuable group of insight generators who would be good candidates for a longer-term online community in the process? The Solution In order to gather in-the-moment insights, we used Civicom ThoughtLight® to record respondent feedback in…

Full-Service Gas Station Research Study

The Challenge How did a nationwide full-service gas station company outside of the U.S. confirm that their employees were compliant with the service protocol, uniform code, cleanliness standards, and quality of service requirements? The Solution By using ThoughtLight®’s GPS GEO-location detection, we were able to confirm if each participant bought their gas at their assigned…