Seeking Political Consensus in the Middle East

The Challenge How did a political consulting firm that was hired by a U.S. agency to gather insights in a Middle Eastern country in order to find common ground among people of clashing viewpoints that were leading to violence, actually get people to talk? The Solution Civicom Marketing Research Serves was hired to find a…

Global Pharma Turns Its Ears to Eastern Europe

The Challenge How was our client going to help a global pharmaceutical company know the touch-points with local physicians in order to expand into Hungary and Romania? The Solution The interviews were held using telephone IDIs and a web room. A moderator facilitated the discussion to ensure that everything would go smoothly. Through Civicom CyberFacility®,…

Medical Equipment Manufacturer Explores International Markets

The Challenge How did a medical equipment manufacturer, specializing in laser technology, host interviews in Brazil, Israel, and China with respondents who spoke Portuguese, Hebrew, or Chinese? The Solution The client wanted to know how international participants would view their medical equipment to determine if they could successfully launch it globally. In order to accomplish…