Millennials and Travel

The Challenge Do younger millennials use travel agents? The Solution Using Civicom CyberFacility®, we hosted five focus groups with six participants each. We recruited thirty millennials between ages 22-30 who traveled at least four times a year. We utilized webcams in the discussions order for the participants to better connect with other respondents in the…

Down Memory Lane on Pinterest

The Challenge How did a global travel agency partner with an Asian destination with pristine beaches and leisure resorts to get new ideas for producing a worldwide campaign to promote tourism in the local country? The Solution We set up Civicom CyberFacility® for web-enabled focus groups with potential travelers, and then had the respondents participate…

Sailing to Success: Improving Travel Through Feedback

The Challenge A major cruise line wanted to talk to respondents about their international travel experiences to improve their marketing campaign for a new European sailing itinerary they want to roll out next year. The Solution Using Civicom Marketing Research Services’s CyberFacility solution, respondents participated in online webcam interview wherein they shared their computer screens…