Project Inspiration

 

Shopper Insights

Shopper Insights

 

Respondents told where they were shopping and how they made the decision to choose the store, then explained how and why they made a purchase decision.

Mall Intercepts

Mall Intercepts

 

Upon entering the mall respondents were provided with a number to dial and set of questions to answer. As they went through the shopping experience, they called in their responses. At the end they stopped by the sign-in booth to pick up a coupon incentive as thanks.

Mystery Shopping

Mystery Shopping

 

Respondents were sent to specific stores and using a set of assigned criteria reported on their findings.

Eating Habits

Eating Habits

 

Respondents dialed in several times a day over a period of weeks to report on what they ate each meal or snack event, why they made the choice, and how they felt about it.

Patient Journeys

Patient Journeys

 

Over a period of weeks respondents used a smoking cessation treatment and dialled in to report levels of nicotine cravings as they occurred throughout each day and how they dealt with them.

Consumer Products

Consumer Products

 

Respondents were asked to follow their normal shopping routine and describe how and why they made the decision about specific products.

Event Experience

Event Experience

 

Respondents dialed in several times a day over a period of weeks to report on what they ate each meal or snack event, why they made the choice, and how they felt about it.

Television

Television

 

Respondents dialled in to provide their reactions to a sequence of commercials as well as the online coverage during a major television event.

Emerging Markets

Emerging Markets

 

Respondents in an emerging market were asked to report  on paying with cell phones at checkout.

 

Schedule a Demo
Client Testimonials

Pin It on Pinterest