Include different question types such as single-selection questions, multiple-choice, rank order scaling, and open-ended questions. These different question types lead you to more robust insights that not only dictate in-the-moment preference but also help determine a concept’s order of importance.
Overall, the project was very successful and our client was happy, which is most important.
Everything was FANTASTIC! From a recruiting standpoint and platform!
As a direct result of the collaboration between that company and yours, our clients were able to continue to hear directly from their consumers to obtain feedback which fed directly and efficiently into the creative development process. Being able to observe the quantitative data in real-time, select whom they would like to pull into the focus group and then view the live sessions, clients felt integrated into the process and remained highly engaged throughout the day. As a result, clients returned again and again to take advantage of the process, iterate their ideas, and retest and produce relevant and successful ad campaigns driving success for their brand.