How a Biotech Company Transformed Vast Amounts of Data Into Business Strategy With Quillit

Overview

In biotechnology, staying ahead depends on fast, reliable insights. For one leading biotech company, that meant tackling a growing challenge: mountains of qualitative data from lengthy reports, syndicated transcripts, and in-depth interviews. Their researchers knew the information was valuable, but finding it often felt like digging for needles in a haystack.

This case study shows how the team used Quillit, Civicom’s AI-powered research assistant, to cut manual review time in half, improve confidence in their findings, and free up space for higher-level thinking.

The Challenge

The biotech company’s research team was working with:

Market reports each averaging 50–100 pages in PDF format

Transcripts from multiple vendors covering complex life science topics

Hundreds of IDI recordings that needed to be integrated for analysis

The sheer volume made it difficult to keep up. Researchers were spending hours highlighting, pulling quotes, and piecing together findings manually.

Reports that should have informed fast decisions were slowing the team down. The more data they collected, the harder it became to move quickly.

The Objective

They needed a way to:

Understand the buyer journey for their biotech solutions and create personas for the marketing and sales teams

Compare and contrast consumer behavior across different market segments

Get a pulse on their biotech market by validating industry reports with internally conducted interviews

Identify business opportunities from the synthesized data

Trust that their findings were accurate and verifiable

The Quillit Solution

Quillit was introduced as a way to lighten the load. By breaking down long PDFs into Quillit-ready files, the research team could upload their materials and generate summaries, identify themes, segment target groups, validate findings with clickable citations, and ask questions of their data through AI Chat.

Quillit was able to:

Deliver a birds-eye-view of respondent insights through Quillit's analysis grid

Generate voice-of-the-market (VoM) reports by analyzing syndicated transcripts, diving deeper as needed through AI Chat

Validate findings from industry reports, and cross-referencing them with actual voices of the customer from IDIs in less than an hour

Create segment-specific summaries and insights uncovering nuances in the buyer journey - validated with references from its original sources.

The Results

Efficiency: Reduced review time by over 50%, saving the team days of work and eliminating repetitive tasks.

Targeting: Marketing could now reach the right prospects by using personas identified through Quillit.

Sales: Sales teams could connect with consumers at the right stage of their journey, accelerating the sales process to close deals faster.

Strategic Value: The company was able to focus on applying insights to develop new business strategies and drive scientific initiatives.

Conclusion

For this biotech company, Quillit turned qualitative research from a time-consuming process into a competitive advantage. By automating the heavy lifting, the company gained the time and clarity they needed to focus on advancing science — and to stay ahead in an industry where every decision matters.