Publication: Quirk’s – The Power of Observation and Iteration
Overall, the project was very successful and our client was happy, which is most important.
Everything was FANTASTIC! From a recruiting standpoint and platform!
As a direct result of the collaboration between that company and yours, our clients were able to continue to hear directly from their consumers to obtain feedback which fed directly and efficiently into the creative development process. Being able to observe the quantitative data in real-time, select whom they would like to pull into the focus group and then view the live sessions, clients felt integrated into the process and remained highly engaged throughout the day. As a result, clients returned again and again to take advantage of the process, iterate their ideas, and retest and produce relevant and successful ad campaigns driving success for their brand.
You and your team were magnificent!! Everything went smoothly – as if by Civi magic.
PLEASE thank everyone for all of their help too. My team and I deeply appreciate all of your nimbleness!
May the next project be less crazy and better timed!
Civicom continues to be an exceptional partner for all my projects. It is hard to imagine doing a project without them. For this particular project, I was especially grateful for Civicom’s flexibility in allowing us to update the stim as the client’s design firm made updates over the course of the sessions. That is invaluable! My clients and internal partners are extremely happy with the platform, the client service and the learnings we’re getting by partnering with them.
Your ability — and willingness – to allow for client’s stim modifications and iterative approach makes the partnership worthwhile. As you know, I consider you to be an extension of my team and truly appreciate all that you do to make our projects go smoothly!