How to Enhance Hybrid and In-Person Research with Video Streaming

The qualitative market research is rapidly evolving, and seamless collaboration has become central to delivering actionable insights. Whether managing remote teams or conducting hybrid focus groups, having smooth interactions is essential for high-quality research outcomes.

Research teams often struggle with managing in-person and remote participants simultaneously. The complexities of using and coordinating various technologies, and of ensuring secure, high-quality data capture, can detract from the focus on analysis and insights.

CCam® focus, powered by Civicom, addresses these challenges by providing a unified solution for hybrid and in-person focus groups that enhances collaboration, ensures high-quality video streaming, and securely stores data—so teams can focus on what really matters: forming deep insights.

Why Is Collaboration Critical in Modern Research?

Managing in-person and remote participants without compromising research quality has become a pressing need for market researchers for  hybrid studies. For hybrid environments to thrive, unified platforms need to be in place to ensure data integrity across different locations.

According to a report by Coherent Market Insights (2025), the global video conferencing market is expected to reach $23.13 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.2%. This emphasizes the growing importance of adapting diverse collaboration and video streaming technologies in research to drive insightful observations and interpretations. 

How CCam® Focus Enhances Collaboration for In-Person and Hybrid Focus Groups

CCam® focus is a state-of-the-art recording and streaming solution for in-person and hybrid focus groups that captures views of individual respondents as they each share their thoughts. The result is a more robust perspective on what individual respondents think and more dynamic material to display in presentations and reports. The CCam team provides full-service tech support throughout each session. CCam technology can be used in any focus group facility, as well as plug-and-play in any location where you need it.

Here’s a breakdown of how CCam enhances research collaboration:

HD Video Streaming for Immersive Collaboration

CCam®  focus utilizes a 360° HD video technology to capture a full panoramic view of the room, providing an immersive experience for both in-facility and remote participants. This technology ensures that clients and research teams can view all participants clearly and from any angle, capturing critical non-verbal cues and emotions.

Real-Time Interaction and Support

CCam® focus enables  real time interaction between remote clients and participants. With the end-to-end support of a dedicated technical team, there’s no need to worry about technical difficulties disrupting the flow of the study.

Security and Data Management

CCam® focus is designed to safeguard sensitive data, making it a reliable choice for consumer insights and market research. With its secure audio and video capture and encrypted cloud storage, recordings are safely stored and accessible only to authorized personnel.

Flexible and Integrated Platforms

Whether using a 360° camera for full-room visibility or a Pan-Tilt-Zoom (PTZ) camera for more precise shots, CCam® focus offers flexibility that adapts to different research needs. Additionally, it integrates transcription services and secure data management like TranscriptionWing and Quillit.

Key Points

The CCam® focus ability to seamlessly blend both in-person and remote participants into one cohesive session helps eliminate the logistical challenges of hybrid research. It offers a unified platform where everything is captured, stored, and segmented in  real time, saving valuable time and effort.

Researchers can engage in live discussions during focus group sessions, thanks to CCam’s video streaming technology, which includes real-time technical support. This leads to more in-depth analysis and richer insights during the session itself.

With features such as live streaming, remote monitoring, and instant feedback mechanisms, CCam ensures clients have access to real-time discussions and critical parts of the research process, building trust and fostering long-term partnerships.