Men Bond Online Over Anti-Aging Products

The Challenge

How did a researcher get product testing results over time, plus collect perceptions on a new line of facial products for men from a group of males who had never used cosmetic products of any type and who swore they never would?

The Solution

The Civicom CiviSelect® team’s extensive powers of persuasion using desirable rewards provided by the client led to recruiting success. We sent the respondents their product samples, and set up the Civicom Chatterbox® online community platform for the men to complete the discussion activities and upload photos of specific experiences. Sort and rank activities enabled them to identify concept preferences.