Processing Interviews and Recordings at Scale: Unlocking Efficiency in Qualitative Analysis

A critical challenge in qualitative market research is transforming large datasets for analysis—hundreds of open-ended survey responses, interview transcripts, and customer feedback—into actionable insights. This task is daunting not just because of the sheer volume (with 80% to 90% of organizational data being unstructured), but because of the immense time and effort needed to process and extract value from it manually.

While data overload remains a challenge for market researchers, AI is increasingly helping to manage and navigate it more efficiently. AI is no longer niche—78% of global companies have already used it, and its productivity gains are real. Today, AI tools for market research help teams analyze faster, uncover themes sooner, and focus on interpretation rather than administrative tasks.

Quillit, for example, continues to evolve in response to researchers’ needs. Its new high-performance capacity, supporting up to 300 files in a single report query, gives teams the flexibility to process larger studies without changing their existing workflow. It’s not about chasing volume—it’s about enabling deeper insight, more efficiently, when it matters most.

The New Scale: From Overwhelmed to Over-Capacity With Up To 300 Files

The days of facing a painful trade-off—sacrificing simultaneous processing of 300 files for a smaller, manageable subset—are finally over. With the power to process 300 files in a single report query, Quillit’s revolutionary power is realized: its capacity to handle a large number of files without compromising depth. This enhancement enables you to process large projects more efficiently, making them feasible without the need for time-consuming manual work.

Instead of segmenting a project into smaller, separate batches, you can process an entire study—including all open-ended survey responses, interviews, focus groups, and feedback logs—at once. This unified approach controls the risk of siloed data, helps ensure consistent theme extraction across the whole dataset, and provides a comprehensive view for generating insights. 

Survey data shows that 45% of market researchers already use generative AI, primarily for AI qualitative data analysis tasks like transcript review and thematic sorting. Using Quillit to process  300 files simultaneously means 300 sources of deep validation and 300 opportunities for consistent truth in a fraction of the time. This massive leap in processing power allows your team to move past the administration of data and focus specifically on the interpretation of insights.

Quillit: Enhancing the Research Workflow

Quillit doesn't just manage the volume of 300 files; it strategically enhances the entire research workflow to deliver faster insights. Once your files are processed at scale, you can use Quillit's powerful features to streamline the data analysis phase.

AI tools for market research, like Quillit, are changing the way researchers approach AI qualitative data analysis. With Quillit, you can move from raw transcripts to valuable insights in less time—without losing accuracy or depth.

Here’s how Quillit maximizes the value extracted from your 300-file capacity:

• Summaries at Scale – Quillit helps you pull key highlights and creates first-draft summaries from your entire dataset. Quillit delivers an executive-style overview of what the 300 files convey, ready for you to refine into a report.
• Focused Segmentation – Quickly sort and filter all 300 responses by variables like gender, age, or sentiment. This makes it easy to zero in on specific subgroups—say, female respondents aged 25–34 who agreed with a statement—and uncover targeted insights faster.
• Validation and Citations – Back up your findings with direct, verbatim quotes tied to their exact source file. Using Quillit as your primary AI report analysis tool, it scans your datasets for validation, providing citations with playable video and audio references for full context.
• Analysis Grid – Select up to 50 files at a time to view responses to your questions in a bird's-eye view of responses to each question in your discussion guide. Export your analysis grid into Excel or other popular formats such as Word, PDF, or CSV to compare answers and spot trends.
• AI Chat– Dive deeper into your analysis grid by using the built-in Quillit Chatbot to ask your data one or multiple new questions, allowing you to probe the data more deeply by forming your question into an AI prompt for market research. Type something like “Show me what people said about pricing” or “Find mentions of satisfaction among first-time users,” and Quillit quickly surfaces the answers across your entire project.

These AI-powered capabilities make Quillit® an indispensable tool for qualitative market researchers looking to optimize their workflows and uncover insights quickly and securely.

The Future of Research: AI-Driven Insights

As the demand for timely, data-driven decisions grows, researchers are increasingly turning to AI tools to help process and analyze larger datasets with greater precision. When used thoughtfully, these models can support deeper exploration of complex information without diminishing the context and nuance that qualitative insights provide. Quillit’s powerful capacity to support up to 300 files in a single report query is just one example of how AI is making this possible.

By incorporating AI tools for market research, such as Quillit, qualitative researchers can enhance their efficiency and uncover new layers of insight. Ultimately, the value of qualitative research still lies in the depth and meaning of its findings—AI tools like Quillit simply help researchers reach those insights more efficiently and at scale.

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Quillit is an AI tool developed by Civicom to streamline qualitative market research report development. It provides comprehensive summaries and answers to specific questions, verbatim quotes with citations, and tailored responses using segmentation.

Quillit is GDPR and HIPAA compliant. Your content is partitioned to protect data privacy. Contact us to learn more about Quillit.