Quillit’s Segmentation: A Gateway To Deeper Insights

Sorting through large amounts of qualitative data can feel like trying to find a specific conversation in a crowded room. All of the data is available but it might be challenging to interpret it, particularly when it comes to various audience groups or themes. It can take hours or even days to complete manual segmentation before you have anything valuable to show in your research. Slowness in research can sometimes mean it’s late - late to discoveries, late to choices, and occasionally, late to influence.

Quillit’s segmentation feature helps solve this problem. It speeds up and narrows down analysis, providing the clarity you need to embrace your data for more intelligent, well-supported conclusions.

Quillit, powered by Civicom, is purposefully built to be the most accurate and secure AI research assistant and toolbox for qualitative data management, data analysis, and report writing. Apart from its flexible capability to accommodate a wide range of qualitative data (such as audio, video, transcripts, open-ends, etc.), it is also equipped with user-friendly features to help you jumpstart your client report with first-draft summaries, responses tailored to different types of research questions, and features that allow you to interact with your data. Quillit also simplifies how you approach market segmentation, making your process faster, smarter, and more focused on delivering effective marketing insights.

With Quillit’s powerful features, you can generate accurate, real-time insights with transparency and have full control over your data, while keeping your research  private and confidential. It is designed for security-sensitive clients and is widely used by international market research, healthcare, and finance companies.

By automating data analysis processes, generating reports, and providing real-time insights, Quillit enables researchers to spend more time on a deeper understanding of results and less   time-consuming and repetitive manual tasks.

In this blog, explore what makes Quillit's segmentation feature unique and why it's essential for qualitative researchers who are tired of the laborious and time-consuming manual segmentation procedure. 

Why Manual Segmentation Falls Short

In qualitative research, segmentation typically refers to classifying or grouping data points, such as quotes from interviews, open-ended responses, or comments from focus groups. This is achieved by setting up and maintaining segments based on roles, sentiment, age group, gender, purchasing habits, or any other custom-defined criteria. When comparing replies and surfacing trends, it is crucial.

Segmentation of data is indeed time-consuming to accomplish by hand. While reading transcripts, you manually tag or post-it notes onto various comments, hoping you didn't overlook anything significant. It may take too much time to go back and forth to set up and manage segments, even using conventional qualitative data analysis tools.

When segmentation takes hours or days, the entire research process is delayed. Late insights come, stakeholders watch, and momentum slows — and you don't want these to happen. This is where Quillit comes in.

What Makes Quillit’s Segmentation Feature Unique

Unlimited Custom Segments

Quillit allows you to enter an infinite number of segments that are tailored to your specific project's requirements. You can compare demographic characteristics like age, location, or work title that need to be used to categorize responses. You can start to see themes and participant categories emerge.

Unlike other solutions that require stringent configuration or limit the number of segment types you may use, Quillit preserves flexibility. Quillit does not constrain you. Additionally, , you are free to divide your data collection however you see fit for your research.

This flexibility is crucial for modern research projects, which often require examining data from multiple angles. For instance, you might wish to dive into variations among age groups, device types, and satisfaction levels in user experience research. You can accomplish this with Quillit without transferring tools or exporting data.

Real Time Sorting Capability

Quillit divides your data as you enter it in real-time through its segmentation feature. This implies that you can begin identifying patterns immediately rather than waiting for the program to complete the "processing" of your dataset.

This immediate feedback loop is beneficial in hectic settings where research must keep up with decisions that are made swiftly. Analysis doesn't have to take place over several days; segmented insights can be produced in just a few moments.

Quillit goes beyond convenience;  it's about having the ability to pivot and explore new angles as they emerge, all without losing momentum. You may also refine your marketing efforts, or adjust your strategy with Quillit.

Segmentation + Citation = Smarter Storytelling

Data segmentation is only a portion of the research problem. The true value lies in being able to use authentic participant statements to back up your observations.

The inclusion of Quillit's citation tool is beneficial in this regard. Following the segmentation of your data, you may incorporate exact quotes from every category straight into your reports. With Quillit’s segmentation feature, you can ask a question and get insights from a certain age group, gender, or any type of segment that is relevant to your research.

These quotations have a direct connection to your identified segments and are not selectively chosen. Thus, you can quickly support your claim that younger users are more irritated with a feature with actual quotes from those users, for example. This lends credibility to your findings as decision-makers sometimes react to more than simply summaries or charts.

Quillit automates this process for you. It pulls relevant quotes into your analysis and even into your reporting templates, saving you the time and hassle of digging through transcripts.

Main Points

Quilit's segmentation feature is a game changer for qualitative researchers.  It speeds up data collection, supports different types of market segmentation, and helps you design a more personalized experience for your clients with confidence. Through this feature, you can also keep your analysis focused, helping you spend less time organizing and more time drawing conclusions that matter. Segmentation isn't just about organization — it’s a gateway to deeper insights.

You can work more quickly, make better choices, and eventually give your customer groups more insightful information with Quillit—all without compromising  depth or accuracy.

Market Research Report Writing Made Easy with Quillit ai®

Quillit is an AI tool developed by Civicom to streamline qualitative market research report development. It provides comprehensive summaries and answers to specific questions, verbatim quotes with citations, and tailored responses using segmentation.

Quillit is GDPR, SOC2, and HIPAA compliant. Your content is partitioned to protect data privacy. Contact us to learn more about Quillit.