Behind the Scenes: How Expert Support Drives Successful Qualitative Research

Leading a qualitative research study requires more than just tools; you also need a partner who is aware of the stakes. The success of your research frequently depends on the support that goes on behind the scenes, whether it's managing live sessions, juggling hectic schedules, or responding to last-minute modifications. At Civicom, we provide more than our services; we also offer stability, expertise, and a team that will be there for you from your project kickoff to final delivery.

Civicom® Marketing Research Services is a global leader in Digital Qual, with 25 years of experience facilitating both online and in-person IDIs and focus groups. From extensive online communities to in-depth interviews, we assist in maintaining smooth-running, technically well-orchestrated sessions, featuring simultaneous translation, where needed, and with timely delivery of audio recordings, streaming media files, and transcripts.

Our capabilities are global. We can provide client support in over 100 countries. We have facilitated projects that involve several European countries in a single study. We have facilitated projects in China, Japan, Saudi Arabia, Australia, and many more, often featuring live simultaneous translation and multiple language transcription.

As the marketing industry evolves, Civicom is at the forefront of assuring our clients are supported with the capabilities they need to evolve through the impact of Artificial Intelligence (AI).

In this blog, discover the reasons why you should work with Civicom and how we remain committed to our clients' project outcomes as global leaders in facilitating market research worldwide.

In this blog, discover the reasons why you should work with Civicom and how we remain committed to our clients' project outcomes as global leaders in facilitating market research worldwide.

5 Reasons Why You Should Trust Civicom

1. Client service at Civicom is proactive, not reactive

Instead of waiting for problems to arise, we take action. We are actively involved from the start of your project, identifying possible issues, posing pertinent questions, and ensuring that all the moving components are in sync. We remain proactive to make sure everything goes without a hitch, even if your schedule becomes hectic or unforeseen circumstances arise.

We arrange a kick-off meeting with the customer to ensure that everyone is aligned on project goals, timelines, and responsibilities. To guarantee that the end-client or research sponsor can successfully access the online platform, we offer a technology check. In situations involving non-English markets, we assign a native speaker to onboard interviewees and group participants, ensuring they feel comfortable and fully understand what to expect. This approach improves both participation and data quality. It’s one more way we remove friction and make the process seamless, for you and your participants.

2. 25 Years of experience in qualitative research support

Civicom has 25 years of experience working with researchers. We have, therefore, seen it all—tight deadlines, challenging respondents, technical difficulties—and are skilled at negotiating the challenges of qualitative work. Our extensive expertise provides us with the discernment and assurance to consistently and thoughtfully assist your projects.

3. Full support across all phases of your project - both live and online

We can help you manage your project details so you can concentrate on your research, whether you need assistance finding participants, setting up sessions, controlling online resources, or sending transcripts. We also provide platform support, project coordination, live session monitoring, transcription, translation, and more.

Moreover, whether you are conducting mobile ethnographies, administering long-term online communities, or conducting IDIs via webcam, we offer a wide variety of qualitative methods and platforms. We make sure you feel comfortable using your tools with your clients and respondents and that they are aiding you rather than hindering you.

At Civicom, we value collaboration with our clients, working closely with them to bring their ideas to life. So we have worked with moderators and project teams to show video stimuli, or a combination of static and audio stimuli. Additionally, we’ve implemented message testing, where our facilitators work behind the scenes with the research team to help respondents select the most relevant headline for their audience. This collaborative approach ensures that we execute each project with precision and creativity.

4. AI-powered assistance through Quillit®

With Civicom’s Quillit, the most accurate and secure AI research assistant and toolbox for qualitative data management, data analysis, and report writing, you can enhance the research delivery experience by analyzing large volumes of unstructured data quickly and efficiently. You can apply Quillit’s capabilities to your own existing research processes to enhance the analysis, extraction, and synthesis of human-centered insights without compromising the critical value of human interpretation.

As qualitative researchers, we understand that human stories, opinions, and experiences are nuanced. Quillit can support your work without replacing it, accelerating the tedious aspects of data analysis while amplifying the insights that can be extracted from complex data sets.

5. A genuine commitment to your success

"Your Project Success Is Our Number One Priority" is the guiding philosophy that governs our operations at Civicom. That's more than just a catchphrase; it influences how we develop our workforce, organize our offerings, and assess our effectiveness. Working with us means that your objectives become ours, and we will do all in our power to assist you in achieving them.

Civicom: Your Research Partner For 25 Years And Beyond

At Civicom, we are aware that excellent research occurs when necessary support is available. Our goal is to ensure that your project is completed successfully.

By working with Civicom, you can work with the people who care about your success. As evidenced by our work, communication, and how we show up at every project, we take that obligation very seriously. Your results are ultimately our results, and that is what motivates us to do everything we do.

Choose Civicom® Marketing Research Services For Your Next Market Research

Civicom® Marketing Research Services provides web-enabled qualitative research tools for market research. Our full-service solutions include online IDI and focus group facilitation, mobile research, online communities, respondent recruitment, an AI-powered research assistant, plus other tailor-made solutions for your research needs. Contact us to see how we can help you achieve project success.   Remember, Your Project Success Is Our Number One Priority.