The Challenge

How did an independent market researcher in the UK enhance their capability to become a global player in Australia?

The Solution

The answer was Civicom CyberFacility® web-enabled interviews conducted from the researcher’s own home. Moderator training, plus our expertise in facilitating interviews globally, combined with our 24/7 work environment of live real-time support on each and every interview gave the researcher support and a sense of security and confidence when using an unfamiliar approach.

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Independent moderator conducting global IDIs and focus groups