Civicom Marketing Research Services, long-time innovator of marketing research solutions, bridges the gap between researcher interest in collecting insights and the ability to collect those insights through respondent self-managed research via ThoughtLight™, Civicom’s internally developed mobile qualitative app launched in 2016. Thoughtlight™ is an intuitive and flexible tool for researchers who want to maximize engagement with respondents using mobile devices.
The feature-rich app, available in iOS and Android, enables qualitative researchers to capture real-time respondent insights through audio diaries, patient journeys, mystery shopping and B2B studies, while fully eliminating the need for costly and time consuming travel. ThoughtLight™ provides the option for collecting geolocation on every activity plus off line accessibility for places with no data connection. Researchers can also encourage respondents to participate even more proactively through push notifications, encouraging respondents to fully complete their assigned research activities through the app.
ThoughtLight™ can also be combined with Civicom’s other market research solutions, such as Civicom Chatterbox®, an advanced online community platform as well as CyberFacility® for virtual IDI and Focus Groups, and See Me Navigate™ for mobile usability or UX testing.
"Attendees of the webinar will learn how to make the most of Civicom ThoughtLight®, an enhanced mobile ethnography solution designed to help researchers get valuable in-the-moment responses."
Attendees of the webinar, entitled “Civicom ThoughtLight™ 2.0: Capture ‘In-The-Moment’ Insights”, will see ThoughtLight™ in action and learn about making the most of the app’s robust features for gathering genuine feedback. Ross Rodriguez, ThoughtLight Project Manager, will also tackle added app improvements that will enhance both the researcher and respondent’s experience in using the app.
The webinar will be presented on the following dates and times:
WEDNESDAY, September 26 @ 6:00 pm UK / 1:00 pm ET / 12:00 pm CT
THURSDAY, September 27 @ 9:00 pm ET / 8:00 pm CT
FRIDAY, September 28 @ 9:00 am SGT
Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled in-depth interviews and focus groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards.
Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, and market research respondent recruiting through CiviSelect™. All of these services are available in Spanish, as well as English, and multiple other languages.
Civicom Marketing Research Services continues to be at the forefront of innovation and new strategies in marketing research, actively participating in various conferences and networks that engage in developing new techniques with the latest technologies globally. Civicom is known among its clients for dedication to service quality and for the company’s motto “Your Project Success Is Our Number One Priority.”
Civicom Marketing Research Services chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as they see fit. This kind of relationship has paved the way for the development and roll-out of new services.