Earlier this year, Schlesinger Group and Civicom partnered in a strategic alliance for a strengthened capacity to deliver the best of web-enabled qualitative services to the marketing research community. The alliance primarily focuses on Civicom facilitating web-enabled in-depth interviews (IDIs) and focus groups and Schlesinger Group providing recruiting services.
Schlesinger Group is a leading international data collection and services provider of qualitative and quantitative solutions for research needs worldwide. The company opens its doors to insights professionals in a Research Technology Open House, where visitors can tour the Schlesinger New York facility as well as meet technology partners, including Civicom Marketing Research Services, who are demonstrating qualitative research technologies such as biometrics, facial coding, online qualitative technology for IDIs and focus groups, and an interactive wall for data collaboration and engagement.
As an innovative provider in the marketing research services space, Civicom is thrilled to be able to demonstrate its telephone and web-enabled technology and expertise that can help insights professionals achieve fruitful in-depth interviews and focus groups online. Civicom will also be showcasing CCam focus, a portable 360 streaming media and video recording solution for live, in-person focus groups that includes video curation tools for analysis and reporting.
"Civicom will join Schlesinger Group and other technology partners in New York City on March 22 to demonstrate the latest online qualitative solutions that can help insights professionals conduct more fruitful research."
Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled in-depth interviews and focus groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards, plus the Civicom ThoughtLight™ Mobile Insights App, a mobile qualitative tool for collecting richer in-the-moment insights and is a useful tool for shopper insights, audio diaries and patient journeys. All of these services are available in Spanish, as well as English, and multiple other languages.
Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, and market research respondent recruiting through CiviSelect™. The Civicom Marketing Research Services and Schlesinger Group Strategic Alliance enables both companies to mutually serve the needs of clients needing web-enabled IDIs and focus groups combined with high quality recruiting services.
Civicom Marketing Research Services continues to be at the forefront of innovation and new strategies in marketing research, actively participating in various conferences and networks that engage in developing new techniques with the latest technologies globally. Civicom is known among its clients for dedication to service quality and for the company’s motto “Your Project Success Is Our Number One Priority.”
Civicom Marketing Research Services chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as they see fit. This kind of relationship has paved the way for the development and roll-out of new services.