Sep 02, 2021
Joseph Elevado

Civicom® Demonstrates Robust Quant / Qual Methodology through Online Hybrid Focus Groups

Image: webinar on mixed research methods hybrid quant/qual focus groups by Civicom and Better Decisions

Leading global market research services provider Civicom® hosted a webinar with quant/qual insights research firm Better Decisions on Converging Quantitative and Qualitative through Online Hybrid Focus Groups on September 1, 2021. The webinar featured guest speaker Owen Jones, founder and President of Better Decisions, and Gabriel Gonzales, Global Account Manager from Civicom Marketing Research Services.

Civicom® and Better Decisions showcased their agile quant-qual methodology of conducting online hybrid focus groups to facilitate high volumes of respondents and extract powerful insights and reliable quantitative data to drive market analysis and elevate speed to market.

Civicom Marketing Research Services and Better Decisions presented a quicker and more robust strategy of using a hybrid quant-qual research approach to extract critical insights from a reliable sample size. Attendees received a demonstration on the platforms and processes involved in combining qualitative and quantitative data gathered remotely in real time from moderating large in-person focus groups and how it enables agile decision-making in the research process.

Civicom® is a global innovator in marketing research services that aims to explore more efficient research facilitation strategies. As a global marketing research services innovator, Civicom continues to inarexplore and develop more research facilitation strategies to help insights professionals worldwide. Civicom’s expertise in online facilitation complements the Quant/Qual focus group research services of Better Decisions to enable a more seamless approach to transitioning focus groups from the quant phase to the qual phase.

About Better Decisions

Since its founding in 1996, Better Decisions methodology has been working to deliver the best of both necessities in the market research world: accurate numbers that can be counted on, while at the same time delivering insights and sensitivities from professional moderating.

About Civicom® Marketing Research Services

Civicom® Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom® is the global leader in facilitating telephone and web-enabled in-depth interviews and focus groups using Civicom CyberFacility®. Civicom® also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards, plus the Civicom ThoughtLight® Mobile Insights App, a mobile qualitative tool for collecting richer in-the-moment insights, useful for shopper insights, audio diaries, and patient journeys.

Civicom® operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, and market research respondent recruiting through CiviSelect™. All of these services are available in Spanish, as well as English, and multiple other languages.

Civicom® Marketing Research Services chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as they see fit. This kind of relationship has paved the way for the development and roll-out of new services. 

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