Civicom Marketing Research Services has launched its new Do-It-Yourself research package, MyQual™. Designed as an affordable all-in-one research platform for IDIs and focus groups, MyQual provides independent researchers with the toolset necessary to execute a complete qualitative research experience on their own.
MyQual can be used for online self-directed qualitative data gathering using three components: a secure web room for DIY interviews supported with stimuli upload feature, recording, and private backroom chat, and crystal clear audio conferencing using Civicom Conferencing technology; project curation features with clipping and storyboarding; plus a mobile insights app for homework assignments.
As a leading provider of market research services globally, Civicom developed this robust DIY research toolset to support the needs of every independent insight professional. Designed exclusively for market research use, the MyQual package of tools and services provides independent researchers with control over their research execution from start to finish.
The Civicom MyQual DIY research package equips independent market researchers with a leading-edge toolkit to enable project success.
MyQual is the latest addition to Civicom's exceptional suite of web-enabled qualitative solutions. True to their motto, "Your Project Success Is Our Number One Priority", Civicom clients benefit from Civicom's 20 years of online facilitation expertise and experience with qualitative researchers through the introduction of MyQual.
Civicom Marketing Research Services offers many options to enhance research for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled in-depth interviews and focus groups using Civicom CyberFacility®. Civicom also offers CCam®focus, an in-person or in-facility research recording, and streaming solution, Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards, plus the Civicom ThoughtLight® Mobile Insights App, a mobile qualitative tool for collecting richer in-the-moment insights, useful for shopper insights, audio diaries, and patient journeys.
Civicom operates in over 96 countries worldwide and offers extensive translation services for marketing researchers through transcription services, TranscriptionWing™, and market research respondent recruiting through CiviSelect™. These services are available in Spanish and English and multiple other languages.