Civicom® Establishes Foothold in The Netherlands to Further Support European Client Demand
Greenwich, CT USA, February 15, 2013
In response to the growing demand for Civicom Marketing Research Services in Europe, Civicom has set up a European base in The Netherlands. European clients can now experience an enhanced range of Civicom marketing research solutions and an increased understanding of the local market to better complement their research strategies.
Amsterdam is the strategic choice for Civicom’s Marketing Research Services in Europe because of the proximity of ESOMAR (European Society for Opinion and Market Research), which has its headquarters in the capital city. Civicom’s marketing research team views ESOMAR as a key resource because of its significant leadership role in the advancement of concepts and standards in marketing and opinion-based research in Europe and across the globe.
Civicom has already established a track record of success with its use of innovative technology solutions.
With a capacity to facilitate telephone and web-enabled IDIs (in-depth interviews) and focus groups in 96 countries, Civicom Marketing Research Services has been in demand for several years to support marketing research projects in the United Kingdom, France, Germany, Italy, Spain and The Netherlands, for European, American and UK research companies. Through its use of innovative, web-based tools for virtual in-depth interviews (IDIs), focus groups, online bulletin boards, and mobile qualitative research, the company has experienced a positive and steady growth trend in the European market. Creating a stronger local presence in The Netherlands was the most logical next step to take.
Because Civicom has positioned itself more closely within range of its European clients, current and future European clients can have the benefit of a more local presence. Besides applying a local understanding of marketing research solutions to European clients’ research strategies, the establishment of a European base of operations in such close proximity to ESOMAR also effectively addresses the challenge of working across different time zones.
Civicom has already established a track record of success with its use of innovative technology solutions. A centrally located presence in Europe enhances the company’s ability to reach more respondents, gather more data and provide more insight into how a target market behaves. Proximity to the resources of ESOMAR strengthens Civicom’s ability to grow conceptually by keeping closely abreast of the legislation, trends, and tools of market research in European countries, as well as in all of the 96 countries served by Civicom Marketing Research Services. As a result of this added leverage of being so close to ESOMAR, Civicom is close to a global knowledge base that complements its range of services internationally, so that specific market research activities can be tailor-made for clients in specific countries.