Jan 06, 2020
CiviCom MRS

Civicom Marketing Research Services Celebrates 20 Years of Innovation and Dedicated Client Service

Civicom Marketing Research Services 20 Years of Innovation

Civicom Marketing Research Services is pleased to announce that 2020 marks two decades of innovation and world-class service in the market research facilitation industry. Civicom’s consistent commitment to excellence and client success has remained a constant thread throughout its 20-year technological and brand evolution.

Since its founding in 2000, Civicom has been dedicated to remaining on the cutting edge of marketing research technologies and has sustained a major industry presence. After demand emerged for audio interview facilitation services from marketing research firms who were Civicom conferencing customers, the company broadened its phone interview service in 2002 to reach a broader constituency. By 2004, the company officially launched Civicom Marketing Research Services (MRS) to more fully cater to growing demand from the market research industry for web-enabled in-depth interviews and focus groups.

In 2006, Civicom MRS embraced a broader pledge to further the impact of market research by becoming proud sponsors of the Qualitative Research Consultants Association (QRCA). The company’s support of this association was the first of many global marketing research connections. By 2011, Civicom MRS had established affiliations with leading associations, communities, and conference groups worldwide such as the Mobile Marketing Research Association (MMRA), Market Research in the Mobile World (MRMW), European Society for Opinion and Marketing Research (ESOMAR), GreenBook and Quirks.

The company’s consistent growth necessitated not only stronger ties with industry associations but also an expanded presence geographically. Civicom MRS opened an Asia Pacific location in 2008 followed closely by its Kansas City location in 2009. In 2012, it acquired an additional location in Carlsbad, California, just north of San Diego.

Following 2010, Civicom MRS consistently expanded its client offerings to remain on the cusp of changes in communication technology and market research. In 2011, it launched three major offerings. Civicom InSitu® Mobile Research equipped market researchers with a qualitative tool to conduct audio diaries and patient journeys. Civicom Chatterbox® began to offer clients access to an online community platform to conduct and manage bulletin board projects. CiviSelect™ was launched to provide clients with an in-house option to recruit respondents for market research studies.

The pace of change in marketing research facilitation did not subside and Civicom MRS consistently matched that pace with new services. Front Row™, a mobile ethnography platform allowing researchers to engage with respondents outside of facilities, was launched in 2014. In 2015, the company introduced See Me Navigate™, a game-changing solution for testing mobile website and app usability. The company then added a location in London during the same year to support client qualitative research needs throughout the UK and the EU.

In 2017, Civicom developed Thoughtlight®, an app-based platform for conducting mobile ethnography studies that replaced Civicom InSitu. It also launched Glide Central®, an online audio and video management platform designed specifically for market researchers to organize, manage, and curate their qualitative research content and findings, while also creating video clips and storyboards

Civicom’s TranscriptionWing™ became part of the Marketing Research Services Group in 2018 to create better synergy between the two services. 2018 also marked a strategic alliance with Schlesinger Group, a global leader in recruiting for thousands of marketing research studies annually. Pairing Schlesinger Group’s expertise with Civicom’s leading web-enabled qualitative solutions has given clients the ability to conduct virtually any type of phone or online study combined with high quality recruiting services.

In 2019, Civicom MRS expanded on all three fronts--locations, industry involvement, and new offerings. The company added locations in both Denver, CO and Pittsburgh, PA. It joined and became a silver sponsor of the Marketing Research Education Foundation, a group dedicated to using the marketing research community’s resources to further child and youth education worldwide. It also launched CCam focus™, bringing HD 360° location-based video streaming capabilities along with integrated video curation tools to its clients.

In 2020, Civicom MRS is proud to renew its commitment to the hallmark of its success: Your Project Success is Our Number One Priority.

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